Regional broadcaster SCA have announced a last minute conditional extension of their affiliation agreement with Network 10 to continue supplying content to their stations in QLD, NSW and VIC.
The new conditional agreement comes after the two companies reached a deal in late June this year to a short term extension for six months until 31st December 2023, whilst announcing that both parties were in ongoing discussions regarding a further extension of the affiliation and collaboration between respective sales teams.
SCA & Network 10 have been long term regional affiliate partners over many years, joining forces once again in July 2021 where they announced a new 2 year content supply arrangement, whilst exploring other collaboration opportunities between the companies.
This followed a 5 year period where rival commercial network Channel 9 announced a surprise deal with SCA in 2016 to partner and swap affiliations – effectively forcing 10 to sign a deal with the WIN Network during that period for them to take 10’s slate of programming.
From the ASX release:
Southern Cross Media Group Limited (ASX: SXL) (SCA) announces that it has reached a conditional new regional television affiliation agreement with Network 10 to broadcast channels 10, 10 Bold, 10 Peach and Nickelodeon in the three aggregated television markets of regional Queensland, Southern NSW, and regional Victoria. The agreement is subject to, and conditional on, the approval of Paramount Global’s senior management.
The proposed extension will be for an indefinite period, building on the constructive and collaborative relationship which commenced with SCA broadcasting Network 10 programming in these markets on 1 July 2021.
The proposed extension will see improved outcomes across all aspects of the affiliation for both SCA and Network 10, including growing collaboration between the parties’ national sales teams to optimise advertising and sponsorship opportunities for national advertisers and agencies.
SCA will continue to broadcast Network 10’s successful and fan favourite programs including MasterChef Australia, Have You Been Paying Attention?, I’m A Celebrity… Get Me Out Of Here!, Australian Survivor, The Masked Singer Australia, Hunted Australia, The Cheap Seats, The Project, the return of Gladiators and Deal or No Deal, plus key sports events including The Australian Formula One Grad Prix, and live NBL and A-League games.
Jarrod Villani, Executive Vice President and Chief Operating and Commercial Officer, Paramount Australia and New Zealand, said:
“Network 10 looks forward to continuing our affiliate relationship with SCA across critical regional markets ensuring that our extraordinary line up of entertainment, news and sport continues to reach households across Australia whilst creating unique and exciting opportunities for our advertising clients.”
John Kelly, SCA Chief Executive Officer and Managing Director, said:
“We are delighted that this proposed new affiliation agreement with Network 10 will realise improved outcomes for both parties and an aligned advertising solution for regional advertisers. We are confident in Network 10’s 2024 content schedule and we look forward to promoting 10’s suite of premium programming in regional Australia to deliver outstanding results for advertisers and reliable returns for SCA’s shareholders.”
but not SA? – hopeful we get all the ten channel now