Australia’s cherished food personality, Maggie Beer AO, is teaming up with ABC to champion a vital cause – ameliorating the living conditions of our elderly.
The show, titled Maggie Beer’s Big Mission, is presently under production in Perth.
It’s Artemis Media at the helm of this groundbreaking production. They’ve previously delivered impactful narratives like Ningaloo Nyinggulu and Don’t Stop the Music.
Their mission? Partner with Maggie in a pioneering social experiment to revamp an aged care home. They’re not just focusing on the food; they’re envisioning a complete experience overhaul, from the dining ambience to the adjacent gardens.
Over a span of four months, Maggie, accompanied by her proficient team, faces the daunting task of crafting a delectable yet nutritious menu for the facility’s residents. Parallelly, efforts are in full swing to breathe fresh life into the establishment’s communal spaces.
This endeavour stands out as Maggie’s loftiest yet. Success here might just pave the way for an innovative aged care model across Australia.
Maggie expressed her gratitude, emphasising the courage it takes for such an establishment to commit to transparent, transformative change.
Echoing her sentiments, Susie Jones, ABC’s Factual Department head, shared her excitement. She emphasised the series’ potential to trigger meaningful change, whilst entertaining viewers.
Artemis Media’s Celia Tait praised Maggie’s dedication and mantra, “every mouthful counts”. The endorsement didn’t stop there. Alex West from Screen Australia remarked on the series’ potential to spark significant discussions about Australia’s aged care future.
Screenwest CEO, Rikki Lea Bestall, further recognised Artemis Media’s reputation for impactful content, highlighting the potential global resonance of this series.
The show has garnered financial backing from heavyweights like Screen Australia, ABC, Screenwest, and Lotterywest. Spearheading the team are Series Director Laki Baker and Executive Producer Celia Tait, with Phillipa Hutchison as Senior Producer.
Maggie Beer’s audacious project could potentially serve as a blueprint for reimagining aged care across the nation, and possibly, the world.
