Nine has announced the promotion of Anne Gruber and Matt Hair within its sport content solutions and commercial leadership team, aiming to bolster its sports marketing platform ahead of a significant sporting year.
Anne Gruber will take on the role of Director of Content Partnerships – Sport, Olympic and Paralympic Games. Her responsibilities will encompass the leadership of Nine’s sports content partnerships across all marquee sport assets, including rugby league, tennis, rugby, cricket, golf, and the Olympic and Paralympic Games.
Gruber will leverage the powerhouse creative solutions division, Powered, to continue offering content and integrated opportunities for brands and partners across Nine’s unparalleled sports ecosystem.
Meanwhile, Matt Hair has been appointed Director of Sales – Sydney Sport and Rugby League. In his new role, Hair will maintain leadership of Nine’s sports proposition in the Sydney market and take on additional responsibility for rugby league assets across Nine.
Both Gruber and Hair will report to Matthew Granger, Director of Sales – Sport, Olympic and Paralympic Games.
These promotions are part of Nine’s continued investment in sport as a powerful content platform across a Total Television, Total Publishing, and Total Audio landscape, supported by the unrivalled Powered.
Nicki Kenyon, Director of Powered, expressed her excitement about the future, stating that the promotions underscored the crucial role sport plays in their solution for clients. Matthew Granger echoed this sentiment, highlighting the depth of talent within Nine and praising Gruber and Hair’s integral leadership roles in the development and delivery of Nine’s sports content and integrated solutions for brands.
The new roles are effective immediately, marking another step in Nine’s strategic investment in its sports marketing platform.
