Brand-funded content is fast becoming the new model for television, with Foxtel joining the trend through its latest Original series Gen Well, created in partnership with Amcal Pharmacy.
Hosted by beloved Australian presenter Ali Daddo, the series follows families as they navigate a range of health and wellness challenges—everything from sleep and stress to pregnancy and menopause.
Part of a growing wave of brand-funded content, including Seven’s soon-to-air primetime revamp of House of Wellness and SBS’s Memory Bites with Matt Moran already on screens, Gen Well takes a lifestyle-driven approach to health, placing multigenerational Australian families at the centre of the conversation.
From Foxtel:
OFFICIAL TRAILER AND KEY ART FOR NEW FOXTEL ORIGINAL GEN WELL PREMIERES 5 MAY
The official trailer and key art for new Foxtel Original health and wellness series, Gen Well has been released ahead of its 5 May debut on Foxtel’s LifeStyle channel and available to stream on BINGE.
Hosted by Australian TV personality, Ali Daddo, Gen Well, in partnership with Amcal Pharmacy, will explore Australians’ different health concerns through the lens of multigenerational families.
The new wellness series will offer an inspiring and fresh perspective on how Australian families can take meaningful steps to improve their overall health, with help from psychologists, instructors, academics, health practitioners as well as Amcal pharmacists.
At the heart of the series viewers will follow families embarking on their own wellness journeys, from navigating the challenges of stress and sleep to tackling life transitions like pregnancy, postpartum, and menopause.
Wendy Moore, Executive Director, Entertainment Content, Foxtel Group, said:
“We’re incredibly proud of the Gen Well program, which is yet another example of the strong and ongoing collaboration between Foxtel and our valued partners.”
“It’s exciting to bring this partnership with Amcal to life, working with such respected brands allows us to create and deliver high quality content that connects with our Foxtel and LifeStyle audiences in a meaningful way.”
Renee Watson, Head of Retail Operations, Amcal Pharmacy, said:
“It’s an incredible opportunity for Amcal to partner with Foxtel on a prime-time series that brings to life the very essence of the Amcal brand.”
“As our pharmacists support the health and wellbeing of multi-generational families every day, the opportunity to showcase these stories with the Foxtel and LifeStyle audience reinforces how Amcal continues to support Australians to feel well and stay well.”
Gen Well is developed in partnership with Amcal Pharmacy and produced for Foxtel by The Precinct.
