Sports streaming company DAZN (pronounced da-zone) has today finalised its acquisition of the Foxtel Group, marking the end of Rupert Murdoch’s News Corp ownership and ushering in a new era for the Australian media landscape.
While Foxtel, Kayo Sports, BINGE, and Hubbl will retain their branding as part of the acquisition, the deal brings Foxtel under DAZN’s global umbrella, with promises of enhanced sports coverage and new opportunities for Australian content on the international stage.
The deal was first announced in December 2024 as part of a $3.4 billion agreement, marking DAZN’s largest acquisition to date. At the time, the company highlighted its plans to strengthen its position in the Australian market while leveraging Foxtel’s local expertise and established subscriber base.
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DAZN Group Completes Acquisition of Foxtel, Strengthening Global Sports Streaming Leadership
DAZN, the world’s leading sports entertainment platform, today announced the completion of its acquisition of Foxtel Group, marking a major milestone in its expansion into the Australian market.
Foxtel Group, Australia’s premier subscription television provider, will continue to operate as a standalone business while benefiting from the UK-based DAZN’s global reach, market-leading technology, and investment in sports entertainment innovation.
Foxtel, Kayo Sports, BINGE, and Hubbl will retain their brand identities, continuing to produce the world-class programming, sports coverage and entertainment that Australians know and love.
Shay Segev, CEO of DAZN, said:
“This is an exciting day for DAZN and Foxtel Group and a significant milestone for DAZN as we expand our global footprint into Australia, a key sports market with passionate fans.”
“Foxtel’s strong local presence, combined with DAZN’s global scale, technology, and content rights, will unlock incredible opportunities for sports fans, advertisers, and partners, while continuing to deliver great drama, lifestyle and news content.”
Patrick Delany, CEO of Foxtel Group, said:
“DAZN’s ownership allows the Foxtel Group to remain an Australian-based business, with an Australian team and the sport, drama and entertainment that Australians love.”
“As part of DAZN, we now benefit from their global scale, their leading technology platform and their track-record in innovation that will allow us to more effectively compete with the global streaming giants.
“A big part of what drives us at Foxtel is bringing the best sports and the best sports production to our subscribers.”
“We now have the opportunity to take the AFL and NRL, our two largest and most iconic Australian sports, to a massive global audience.
“For our Australian subscribers, it creates the opportunity to enjoy even more of the world’s best sports.”
The integration process will be phased, ensuring a seamless transition for employees, partners, and customers.
It’s amazing isn’t it, a company that has made NO actual profits outside of expenses closes a big deal like this to become an even bigger player.
The league’s in Australia need to ensure that they don’t do this company any favours in the process of rights in future years, the ability for consumers with limited budgets to access sport is diminished considerably with current rights deals.