Taboola has secured a significant extension of its collaboration with Sky News Australia, signing a five-year agreement that will take the partnership to a decade by the end of its term.
This renewed deal ensures that Taboola will continue to power recommendations across Sky News Australia’s digital platforms, including its website and mobile apps, driving audience growth and engagement while helping to optimise revenue.
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Taboola (Nasdaq: TBLA), a global leader in delivering performance at scale beyond search and social, today announced an extension of its exclusive partnership with Sky News Australia – one of the nation’s leading news channels.
Taboola and Sky News Australia have inked a five-year commercial agreement, which will see the partnership reach 10 years at the end of the term.
Under the renewed partnership, Taboola will continue to power recommendations across Sky News Australia’s digital properties including SkyNews.com.au and the Sky News Australia app on iOS and Android, providing users with on-site recommendations and advertising.
The deal will also see Sky News Australia continue to leverage Taboola’s suite of products, including Taboola Feed, Audience Exchange, Taboola News, and Mid Article, across multiple touchpoints to grow its audience, optimise engagement, and drive revenue.
Since joining forces in 2019, Taboola has taken Sky News Australia’s digital offering to new heights with traffic to SkyNews.com.au and its apps continuing to grow, attracting an average monthly audience of more than 3.5 million Australians.
“Partnering with Taboola has delivered unparalleled results for our digital newsroom,” said Tim Love, Head of Digital at Sky News Australia.
“Together with Taboola, we’ve been able to transform our digital offering, driving record traffic to our website and app, and supporting other initiatives including the recent launches of the SkyNews.com.au Streaming Subscription and Smart TV app.”
“Over the past five years, Taboola’s expert recommendations and thorough platform analysis has helped us scale our digital channels, bringing our award-winning breaking news and current affairs commentary to more Australians than ever before. We look forward to the next chapter in our product partnership journey with Taboola.”
“We have worked closely with Sky News Australia, one of the leading sources of news over many years to establish ourselves as a trusted partner,” said Adam Singolda, Founder and CEO of Taboola.
“Sky News Australia has seen great results across many aspects of its business, by tapping into Taboola’s technology that helps to grow audiences, engagement and more.”
“We’re grateful to Sky News Australia for continuing to choose us as its partner and we’re excited for the next phase in our 10-year relationship.”
Sky News Australia is Australia’s unrivalled 24-hour multiplatform news service provider operated by Australian News Channel Pty Ltd, which is owned by News Corp Australia, a subsidiary of News Corp.
