PRIME VIDEO drops paywall for Black Friday sports marathon

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Prime Video is opening up its live sports offering to Australian viewers later this month, with no paid subscription or Amazon Prime membership required.

The Black Friday initiative will see the streaming giant deliver more than 15 hours of live golf, American football and basketball across more than 200 countries and territories, including Australia.

Supplied:

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Prime Video is gearing up for its biggest sports day of the year on November 28, when the streamer celebrates Black Friday with a 15-hour marathon of marquee live events.

With broadcast teams spread out across five states, three time zones and four world-class sporting venues, this year’s Black Friday on Prime blends treasured pastimes in a way that only Prime Video can.

Prime Video’s Black Friday Football returns later this month, with Australian viewers able to stream the NFL clash live and free (image – supplied)

Golf, American football, basketball, food, shopping, friends and family come together for an unparalleled slate of top tier events that will be presented to more than 200 countries and territories around the world, with no subscription or Prime membership required.

Live action tees off on Prime Video at 1:00 a.m. AEDST at Atlantic Fields Club in Hobe Sound, Fla., with “The Skins Game.” First introduced in 1983, this beloved Thanksgiving-weekend golf event returns with a new field of competitors vying for a $4 million purse at a spectacular venue.

This year’s field includes Wyndham Clark, Brooks Koepka and Justin Thomas – who have combined for 31 PGA Tour victories and nine major championships – as well as rookie phenom Jackson Koivun, who won the 3M Open in only his third career start and later delivered the U.S. Team’s winning point at the Presidents Cup.

The 2026 event will be emblematic of the traditional Skins Game structure, where each hole carries a dollar value and tied holes roll over to raise the stakes throughout play. Broadcasting duties will be handled by host Andrew Catalon with on-course commentary from Colt Knost and Dan Rapaport.

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At 6:45 a.m. AEDST, Prime Video’s live coverage heads north to Pittsburgh, where the 2026 edition of Black Friday Football features a battle between two AFC powerhouses when the Pittsburgh Steelers host the Denver Broncos.

The countdown to kickoff is hosted by Charissa Thompson alongside analysts Tony Gonzalez, Ryan Fitzpatrick, Andrew Whitworth and Richard Sherman, live and onsite amid the charged atmosphere of Acrisure Stadium.

Game coverage kicks off at 7:00 a.m. AEDST, when the legendary Al Michaels and Kirk Herbstreit call the action with sideline reports from Kaylee Hartung.

The global presentation of Black Friday Football will feature additional language options for viewers around the world that include Spanish, French, German and Portuguese.

In addition, several advanced features that enhance NFL coverage on Prime Video in the U.S. will also be available in select locations worldwide, including Rapid Recap, High Definition-HDR video, and Next Gen Stats powered by AWS.

The game will also be available on mobile devices in the United States with an NFL+ subscription, and outside the United States through NFL Game Pass on DAZN for paid subscribers.  

Following NFL coverage in Pittsburgh, the final night of Emirates NBA Cup Group Play games tips off on Prime Video. Coverage begins at 11:00 a.m. AEDST live from New York’s famed Madison Square Garden, where play-by-play announcer Ian Eagle, analyst Stan Van Gundy and sideline reporter Cassidy Hubbarth cover an Eastern Conference tilt between the World Champion New York Knicks and Miami Heat.

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At 1:30 p.m. AEDST – 13 hours after Prime Video’s Black Friday live sports odyssey began – the final event will take place in San Antonio, where play-by-play announcer Michael Grady, analyst Candace Parker and sideline reporter Allie Clifton present a must-see matchup between the Los Angeles Lakers and the Western Conference Champion San Antonio Spurs.

The Emirates NBA Cup continues December 4-11 with Prime Video’s exclusive coverage of the Knockout Rounds and Championship game.

The complete November 28 lineup of Black Friday Sports on Prime Video (All Times Australian Eastern Daylight Savings / AEDST):

1:00 a.m.: PGA TOUR’s “The Skins Game”

6:45 a.m.: Black Friday Football Pregame

7:00 a.m.: Black Friday Football: Denver Broncos vs. Pittsburgh Steelers

11:00 a.m: Emirates NBA Cup Doubleheader: Miami Heat vs. New York Knicks

2:00 p.m.: Emirates NBA Cup Doubleheader: Los Angeles Lakers vs. San Antonio Spurs

TBD: NBA Nightcap (immediately following Lakers vs. Spurs)

Prime Video’s Black Friday sports coverage streams live and free in Australia from 1.00am AEDT on Saturday, 28 November, with no paid subscription or Prime membership required.

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Kyle Laidlaw
Kyle Laidlaw
Co-Owner and News Editor at TV Blackbox, Kyle Laidlaw is an avid media enthusiast with over 10 years of experience. Kyle regularly follows all things TV related, both in Australia and overseas with a particular interest in local free-to-air scheduling and new show commissions.
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