EMG Merges with Gravity Media Australia to Forge a New Media Services Giant
EMG, a global leader in broadcast and media services, has announced a significant merger with Gravity Media Australia. This strategic alliance aims to establish a new entity in the technology and production sector. The name of this new venture remains to be disclosed.
This amalgamation will see the integration of an impressive array of resources, including 100 outside broadcast trucks and flypacks, along with 40 studios and production facilities spanning Europe, the Middle East, the United States, and Australia.
Additionally, the venture will operate from 30 offices in 12 countries, providing employment to 2,000 permanent staff.
The merger has met all necessary regulatory and other required conditions, setting the stage for a new era in global broadcast and media services.
The unified entity is poised to offer a comprehensive range of services in broadcast, technology, production, and post-production. Their portfolio includes major live events such as the FIFA World Cup, the Summer and Winter Olympics, Roland Garros, the ATP Tour, cycling events like Giro d’Italia and Tour de France, motorsport events including Formula E and the V8 Supercar Championship, as well as tennis tournaments like the Australian Open and US Open.
Additionally, they will be involved in television productions like The Masked Singer, I’m A Celebrity… Get Me Out of Here!, The Traitors, and Love Island. Their expertise will also extend to high-profile award ceremonies, including the BAFTA Awards.
The leadership of the new venture will be under the helm of Shaun Gregory, EMG CEO, who will take on the role of global chief executive officer. Meanwhile, John Newton, the founder, CEO, and majority shareholder of Gravity Media, will be appointed as the executive chairman.
Both Gregory and Newton will join the main board of the newly combined group, alongside EMG’s existing shareholders PAI Partners, Ackermans & Van Haaren, Watchers & Co, and Banijay. TowerBrook Capital Partners, a significant shareholder in Gravity Media, will maintain a stake in the merged group.
“This combination will allow us to play an increasingly important role for our customers and our people,”
Newton commented on the merger.
“Together, the group will offer new products and services, and enter new markets. I look forward to working with Shaun and the broader team to grow this exciting new business.”
Gregory highlighted the significance of this merger in the industry.
“Both John and I believe this industry needs entities with significant global capability, that are prepared to invest,”
“Our vision is to create a world-class business that sets new industry standards and can seamlessly enter and grow new markets. This is a fantastic opportunity, which in turn gives our customers the best solutions and quality they rightly demand.
We’ll be able to invest in global platforms, end-to-end production, and, of course, the best people.”
