Week 36 delivered another fascinating ratings battle between Seven and Nine.
Nine won the primary channel race by .1 of a percentage point; however, in what is becoming a familiar story, they lost the overall network race to Seven due to the ongoing underperformance from their multi-channels. (full channel data below)
Week 36 will be remembered for the premiere and likely demise of highly promoted cooking format Plate Of Origin.
The Sunday launch featured 3 thousand years of Chinese cooking history competing against some Australian mashed potatoes. The result was unsurprising, and viewers were left unimpressed by a 90-minute episode that offered little tension or originality.
- Sunday – 965k national (667k metro)
- Monday – 734k (510k)
- Tuesday – 594k (419k)
The Block is continuing to be a Sunday night powerhouse for Nine securing the title of most-watched entertainment program for the week. Ratings softened as the week progressed, but the network would still be happy and full of confidence audience will build as the series progresses.
- Sunday (Room Winners) – 1.750mil national (1.168mil metro)
- Sunday – 1.279mil (943k metro)
- Monday – 1.018mil (744k)
- Tuesday – 942k (692k)
10 found itself finishing in fourth place again this week despite a solid performance from The Masked Singer. Monday’s episode averaged 1.007 million viewers nationally (729k metro). That figure increased to 1.291 million viewers nationwide (938k metro) for the reveal portion of the show.
Wednesday night’s episode of The Bachelor featured one of the most absurd moments in television history (seriously, watch the video below) as a highly passionate Osher Gunsberg informed a somewhat dumbstruck Locky Gilbert the program was heading into lockdown. The episode rated 735k (571k metro) while the Thursday offering featuring ‘zoom dating’ achieved 724k (561k metro).
The two episodes also topped VPM catchup ratings with 106k on Wednesday and 87k for the Thursday episode on 10play.
Gogglebox on Thursday evening had a national audience of 800k (604k metro). Have You Been Paying Attention did even better with 1.039mil (766k metro). Both programs serve as a reminder to programmers you don’t always need to invest millions on shiny reality formats to keep viewers entertained in big numbers.
Family Feud delivered a dismal Sunday primetime audience of 359k (250k metro) and serves as a reminder to programmers sometimes you actually need to invest some cash on new ideas….
Home and Away was the top Australian drama averaging 925k national / 558k metro Monday-Thursday.
In its second week on-air, Halifax Retribution maintained an audience of 711k nationally (479k metro). It deserves more, and hopefully viewers will continue to discover it via 9Now.
Weekly highlights at the ABC included Vera 1.045k nationally (713k metro), Australian Story 980k (656k), Anh’s Brush with Fame 961k (682k), Hard Quiz 985k (672k) and Mad As Hell 842k (576k).
The Worlds Most Scenic Railway Journeys secured a Thursday night national audience of 461k (313k metro) on SBS.
7NEWS was the top show nationally every night, with Monday-Friday at 6pm averaging 1.639m national (1.055m metro). 9News won the 6pm battle in Sydney, Melbourne and Brisbane. Nine has now won 21 weeks at 6pm in Brisbane, allowing the network to claim a 2020 victory in all three east coast cities.
In its second last week of presenting truly local news across the country, 10 News First at 5pm averaged 511,000 viewers nationally (360k metro). The Project at 7pm averaged 677,000 viewers nationally (494k metro)
Sunrise continues to win every morning, with Monday-Friday averaging 458k national/ 258k metro. However, things are continuing to improve for Today with the program winning on east-coast for a third week in a row.
Friday night’s Brisbane vs Collingwood AFL match was the top rating sport of the week, scoring an FTA audience of 774k national/ 582k metro, including 322k in Melbourne.
In the same timeslot, the Rabbitoh’s vs Storm NRL clash secured a national FTA audience of 556k (348k metro) on Nine.
Weekly Network and Channel Shares – Week 36
Seven Network – 27.9%
- Seven – 18.0%
- 7TWO – 3.8%
- 7mate – 3.9%
- 7flix – 2.2%
Nine Network – 26.9%
- Nine – 18.1%
- 9Go – 3.2%
- 9Gem – 2.3%
- 9Life – 2.1%
- 9Rush – 1.1%
10 Network – 17.4%
- 10 – 11.2%
- 10Bold – 4.1%
- 10Peach – 2.1%
ABC Network – 17.9%
- ABC – 13.6%
- Kids/Comedy – 2.4%
- ABC Me 0.4%
- ABC News – 1.5%
SBS Network – 9.9%
- SBS – 6.3%
- Viceland – 1.5%
- SBS Food – 0.8%
- NITV – 0.2%
- World Movies 1.1%