10 News First launches set of the future… and it looks AMAZING!

  The new 10 News First set   images: Mediaspy
The new 10 News First set images: Mediaspy

10 News Sydney today launched one of the most ambitious sets ever seen on Australian television and boy is it impressive!

News sets have come a long way in the last few years. Channel 7 valued the idea of a set so much they brought in a set designer from NBC to fit out their Martin Place studio, Channel 9 went big with its giant screen and now Channel 10 has transformed its newsroom and given us something that looks expensive and impressive.

The set will be home to 10 News First and Studio 10 (which we will see tomorrow). For the past week Studio 10 has been relocated to the rooftop and its old studio to accomodate the building works. The floor space has been increased to allow a giant screen and several vertical plasmas. There is also a permanent soft set to be used for Studio 10.

These images throughout this story come via Mediaspy.

Giant screen have become a mainstay of Australian news bulletins, but this makes good use of the newsroom where elements can be seen through transparent glass.

While it’s good to acknowledge a set, it its not the overriding factor on gaining ratings. A bad set can certainly turn off viewers, but a good set will not win viewers. What a good set will do is send a message that you are serious about your product.

And that’s the message Ross Dagan, network director of news content, is trying to convey here. He has money his predecessors did not. While Dagan is trying to rebuild a dilapidated news service from the ground up after years of excessive budget cuts, this is a sign of how far 10 has come.

Thank god CBS showed up when it did, otherwise we would have seen all of this outsourced to Sky News.

Robert McKnight
"Leading TV commentator" - The Daily Telegraph | "Known for his impeccable sources in the TV industry" - The Daily Mail | Robert McKnight is a highly regarded Australian Television Producer having worked at SEVEN, NINE and TEN during his 25 years in the industry. Publicly he is most well-known for creating and producing STUDIO 10 but has worked on Sunrise, The Morning Show plus other prime time productions in addition to creating award-winning news campaigns for both 7 News and 9 News. Currently Rob is the host and producer of the TV Blackbox, McKnight Tonight and Monsters Who Murder podcasts plus host & Executive Producer of the video streaming show The Ben, Rob & Robbo show

Similar Articles


  1. Great concept, but the height seems to dwarf the presenters. I think they need to work on framing a little – they don’t need to show the entire screen all the time.

  2. Great concept, but the height seems to dwarf the presenters. I think they need to work on framing a little – they don’t need to show the entire screen all the time.

We Want To Hear From You


Follow US



Mike Larkan returns to 10 News First in new role

After recently being made redundant the popular presenter is back!

Wednesday Ratings | GRUEN and HARD QUIZ lead the way

ABC leads the charge after 7pm

TV GUIDE | All the LIVE sport you can watch on FOXTEL and KAYO this weekend

There is more live Cricket action with the T20 series, plus India will also face AustraliaA in the lead up to the First Test on Fox Cricket.

Playoff positions on the line in Week 13 NFL Action live on ESPN Australia New Zealand

The end of the regular season is fast approaching, with every game in Week 13 having major ramifications on conference leads and the race for the NFL playoffs.

Anna Stone appointed Seven Motorsport EP

The Seven Network today announced Anna Stone’s appointment as Seven Motorsport Executive Producer ahead of a turbo-charged 2021 of motorsport on Seven, headlined by the much-anticipated return of Supercars.

Seven releases full commentary team for Seven’s Summer of Cricket

Cricket’s #1 commentary team has just got even better, with the Seven Network adding two of the game’s all-time greats – Sunil Gavaskar and Brian Lara – to its star-studded line-up for what is shaping up as a spectacular 2020-21 season.

Support TV Blackbox by using our partners

%d bloggers like this: