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RACING.COM secures new broadcast partnership agreement with LADBROKES betting agency

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Racing.com has signed a new multi-year broadcast partnership with global betting company Entain Group.

Entain operates several brands in Australia – including Ladbrokes and Neds – with Ladbrokes to be the lead brand used in Racing.com’s coverage.

Entain will have exclusive broadcast integrations from Sunday to Thursday, involvement in key Spring and Autumn Carnival days and partner with Racing.com shows such as The Analyser, The Wrap and An Early Look.

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The Ladbrokes brand was a familiar face to Racing.com viewers having been a founding partner when the channel first launched back in 2015. The partnership with Racing.com extends its already strong commitment to Victorian and South Australian racing.

“We are thrilled to have the opportunity to form a deeper partnership with Racing.com,”

– said Entain’s Australian CEO Dean Shannon.

“We are unashamedly a racing-led business, as we have displayed through our approach to content creation, product development and sponsorship over a long period of time.

“We have a rich pedigree and history in racing, it is part of our DNA and will continue to play an immense role in our future.

Racing.com shares our passion and love of racing and the chance to become a major wagering partner on their broadcast and digital assets will undoubtedly help to grow our brands.

Racing.com CEO Peter Campbell said the new partnership is a strong endorsement of Racing.com and the strategy to showcase and grow Victorian and South Australian thoroughbred racing.

Racing.com’s free-to-air TV channel 78/68, on Foxtel’s channel 529, on leading sports streaming service KAYO, on 7Plus and of course on the Racing.com browser and App continues to enjoy record growth.

“This is a significant broadcast partnership that reflects the continued growth Racing.com has experienced over the past three years,”

– Campbell said

“Entain is growing strongly in the Australian wagering landscape and we warmly welcome them back to the screens of Racing.com.

“One thing that really stands out is Dean and his team’s love of racing, which is important in a wagering landscape where competition from other sports is so prevalent.”

Racing.com has recently transitioned into the newly formed Victorian Thoroughbred Racing Integrated Media Business (VTRIMB) which has brought together all Racing Victoria’s media assets, including BestBets, Winning Post, Racing Photos and Thoroughbred Racing Productions (TRP) under one brand.

The new partnership commences on July 1.

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Kevin Perry
Kevin Perryhttps://tvblackbox.com.au/author-kevin-perry/
Senior Editor and Co-Owner of the TV Blackbox website, Kevin Perry is an experienced media commentator focused on TV Production, Consumer Tech, SVOD & Sports Broadcasting. Media enquiries please Call or Text 0428-275-111
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