Australian first: End to end TV advertising solution for regional business deliveres cost-effective advertising solutions with substantial audience reach.
Australia’s number one regional commercial television broadcaster PRIME7 has today announced the launch of its new digital Ad Centre ‘PRIMETIME FOR GROWTH’.
In a truly local initiative, this is a one-stop destination for small to medium businesses. It will allow business to book television airtime, reach mass TV audiences in concert with their niche social media campaigns and commission production of TV commercials.
Tony Forrest, PRIME7’s Regional Manager Victoria, who is leading the project, said:
“Our ambition with PRIMETIME FOR GROWTH is to become the activation partner of choice for regional SMEs [small and medium-sized enterprises]. That means holding the digital platforms to account on their audience delivery and demographics claims. PRIMETIME FOR GROWTH will deliver SMEs significant audience reach for the same level of investment as advertising via the major digital platforms. That is our focus and our mission – to deliver scaled audiences and greater opportunity to SMEs at social media pricing.”
PRIMETIME FOR GROWTH is a game changer for regional businesses who want to grow quickly via the power of TV.
Never before have TV media and ad production services been available online for purchase in regional Australia. Businesses can organise their marketing in minutes with the confidence that the entry-level campaign includes a quality media schedule on Australia’s highest rating TV network and TV ad production services to match.
The product design delivers geographically purposed regional groupings, using exclusively the popular programming on 7mate and 7two.
Mr Forrest added:
“Our advertising offering will be competitively priced, have an extensive geographic reach and a strong focus on assisting our customers through each step of the process.”
PRIME7 will release further information about PRIMETIME FOR GROWTH shortly via a television and social media campaign.
