Buoyed by a rise in streaming and key demographic gains, Network 10 has declared growth across comedy, sport, reality and news programming.
Network 10 has reported growth across its streaming, linear broadcast, news, and sport programming during the first half of 2025, claiming a strong performance in both digital and traditional television viewing.
According to the broadcaster, its platforms have reached a combined audience of 22.5 million Australians so far this year, with monthly reach averaging 15 million.
In a summary of audience figures provided by Network 10 and parent company Paramount Australia, the broadcaster pointed to increases across several programming categories, including streaming viewership, audience numbers in younger demographics, and year-on-year growth for a number of entertainment and news formats.
Key Points
- Network 10 reports a 16% increase in streaming audiences for the first half of 2025 compared to the same period last year.
- The network claims multiple programs have achieved record or near-record audience numbers, particularly among 16 to 39 and 25 to 54 demographics.
- Senior executives at Paramount Australia highlight audience growth in both entertainment and sports content, including Formula 1 and A-League football.
According to figures released by Network 10, streaming viewership has reached what the company describes as its highest level yet, up 16% compared with the first half of 2024. The company says on-demand streaming increased by 18%, live streaming by 13%, and viewing across more than 50 free ad-supported streaming television (FAST) channels also grew by 16% year-on-year.
The network states it has eight of the top 15 regular programs among 16 to 39-year-olds, and seven of the top 15 programs for viewers aged 25 to 54. Titles cited include Have You Been Paying Attention?, Australian Survivor, I’m A Celebrity… Get Me Out Of Here!, Sam Pang Tonight, Gogglebox, The Cheap Seats, MasterChef Australia, and Taskmaster.
Daniel Monaghan, Senior Vice President, Content and Programming at Paramount Australia, said:
“10 is home to the most popular comedies in Australia as well as family-friendly entertainment and fan-favourite reality TV.
“Audiences love to laugh with our weekly comedies Have You Been Paying Attention? and The Cheap Seats up year-on-year plus Australia’s favourite funny man launched Sam Pang Tonight that delivered our biggest new show launch since 2022.
“From celebrity hi-jinks in the jungle, survival on Samoan beaches, masterful kitchen wins, to hilarious quips from couch critics, our reality formats have connected with die-hard fans and engaged new audiences in H1.
“There were epic launches, strong seasons and huge finales but one stand out success was Gogglebox which, in its first season exclusive to 10, saw an astonishing 170% growth in streaming.
“But there’s more to come in the second half of the year with Survivor: Australia V The World premiering straight after we crown the winner of MasterChef Australia: Back To Win, The Amazing Race: Celebrity Edition jets off soon, Dogs Behaving (Very) Badly is back, Talkin’ Bout Your Gen launches with fearless new host Anne Edmonds, Ghosts Australia will hit our screens, Gogglebox returns to the couches, Sam Pang Tonight goes for round 2, and of course Big Brother is returning to its original home on 10,”
The company claims 10 News’ Total TV audience has increased 12% year-on-year, with weekly reach now at 3.27 million and streaming for the network’s news bulletins up 37%. Individual bulletins, including 10 Late News and 10 Afternoons, were also reported as seeing double-digit percentage increases compared to last year.
Coverage of the Formula 1 Australian Grand Prix 2025 was described as a major highlight, with Network 10 reporting a 34% rise in the race’s total audience to 1.06 million, the highest for the event since 2016. The three-day broadcast was said to have reached 3.7 million viewers nationally, with streaming audiences for the event almost doubling compared to 2024.
Sports coverage more broadly, including the A-League Men’s football season, was said to have reached 6.34 million viewers across both 10 and Paramount+ platforms. According to the company, the A-League Men’s home and away season was up 9% year-on-year on linear TV, and streaming of these matches grew by 20%.
Rod Prosser, Chief Sales Officer at Paramount Australia, said:
“Our major event sport and growing news programming rounds out 10’s compelling content slate, plus with streaming up 16% year-on-year, 2025 has already seen an elevated market offering. And now our clients have easy access to important 10 Regional markets, all in one expert team at 10.
“Formula 1 set the pace with our entire coverage up 18% year-on-year and the race up 34%, plus football has been scoring with the Subway Socceroos having their biggest audiences ever on 10 up 72% on 2024 and Isuzu UTE A-League Men’s competition up 9%.
“10 News is also up across all bulletins and platforms, and we’ve just launched 10 News+ giving audiences even more in-depth news, current affairs and insights.
“Our Total TV offering provides unparalleled premium, brand-safe and diverse content on 10.
“The addition of strategic regional TV licenses and complementary sales expertise has created our powerful and unified national sales proposition.
“Combined with the power of our market-leading brand content and integrations, led by Paramount Brand Studio, along with our innovative digital advertising solutions including the expansion of our contextual CTV advertising experiences, we have impactful commercial opportunities for brands and campaigns of any size and target audience,” commented Rod.
In the entertainment slate, Network 10 claims its new and returning comedy formats are outperforming previous years. Sam Pang Tonight reportedly delivered the network’s biggest new show launch since 2022, with an average audience of 624,000 and a total season reach of 5.5 million. The Cheap Seats and Have You Been Paying Attention? were both reported as achieving their strongest audiences since 2022, up 7% and 5% respectively year-on-year.
Reality formats have also been highlighted by the broadcaster. The latest season of I’m A Celebrity… Get Me Out Of Here! was said to have reached 7.4 million viewers, with its launch attracting a total national audience of 1.09 million—described by Network 10 as the biggest live TV audience for the show since 2022. Australian Survivor reportedly reached 7.78 million viewers across the season, with the finale attracting the show’s largest audience since 2023.
Gogglebox, now exclusive to 10, averaged a total audience of 754,000 in the first half of 2025, up 5% from 2024, and the company said streaming audiences for the show rose by 170% compared to last year.
Children’s content via Nickelodeon and the network’s suite of FAST channels were also cited as areas of audience growth, with Network 10 claiming Nickelodeon was the “number one commercial multi-channel in kids.”
Looking ahead, Network 10 and Paramount Australia executives are promoting a slate of upcoming second-half premieres and new programming, including Survivor: Australia V The World, The Amazing Race: Celebrity Edition, and a return of Big Brother to the channel.
Rod Prosser added:
“There’s even more entertainment on the way in 2025 to watch and stream for free on 10. With a strong content slate spanning comedy, reality, sport, news and more, we’re ready to deliver impact and results for our advertising partners.”
All audience figures and performance claims in this article have been supplied by Network 10 and Paramount Australia.
Rather than saying, “All audience figures and performance claims in this article have been supplied by Network 10 and Paramount Australia.”, don’t you think you should verify the claims?