In a move that signals a sharpened commercial focus, Seven has recruited former Foxtel Media executive Annie Griffiths to the newly created role of Director, Commercial Strategy and Innovation.
With experience spanning New York and Sydney, Griffiths is the latest in a string of high-profile appointments reshaping the way networks approach brand partnerships, innovation and cross-platform integration.
From Seven:
Annie Griffiths joins Seven as Director, Commercial Strategy and Innovation
The Seven Network today announced the appointment of Annie Griffiths to the new role of Director, Commercial Strategy and Innovation.
Reporting to Chief Commercial Officer Henry Tajer, Ms Griffiths will be responsible for commercial strategy, trade marketing and the network’s brand integration, strategy and partnerships division, 7RED.
Ms Griffiths joins Seven after almost five years at Foxtel Media, most recently as Executive Director, Strategy and Operations, where she spearheaded the commercial and go-to-market strategy, and the implementation of key initiatives.
Her previous roles include Chief Marketing Officer at PHD USA in New York, leading business development and marketing, and senior Strategy and Business Director roles at GroupM in New York and Sydney.
Mr Tajer said:
“Annie is one of the best strategists I’ve worked with, and she brings a great track record and a lot of experience to this new role at Seven.”
“Hiring Annie is an important first step in re-imagining how we engage with the market and create new ways to connect with our audiences across all the Seven platforms.”
“I can’t wait to see Annie’s impact on the team at Seven, our partners and our clients,” he said.
Ms Griffiths said:
“It’s a transformative time in the video industry.”
“With top-notch local content, and an accelerating digital business, I’m delighted to be part of what’s next for Seven.”
“I’m looking forward to mucking in with the team to deliver outcomes for clients.”
