It was a weekend packed with sport, and Kayo Sports is claiming record-breaking numbers to back it up.
With AFL, NRL, The PLAYERS Championship, and the Australian Grand Prix all on the schedule, the streaming service reportedly hit 879 million minutes streamed.
Motorsport fans were especially glued to their screens, with Sunday’s F1 race in Melbourne reportedly setting a new viewership high across Kayo and Foxtel platforms.
From Foxtel Group:
Kayo Sports’ blockbuster weekend of live sport fuels record-breaking viewing
Kayo Sports has smashed previous weekend viewership records as audiences flocked to the dedicated sports streaming service to enjoy an epic schedule including AFL, the Australian Grand Prix, NRL, The PLAYERS Championship, Supercars, netball, and World Surf League (WSL) Championship Tour events.
Snapshot:
- Kayo Sports’ biggest weekend ever driven by blockbuster event schedule including the Australian Grand Prix, AFL, NRL, The PLAYERS Championship, Supercars, and WSL Championship Tour.
- More than 879 million minutes streamed, setting a new record for most minutes streamed across a single weekend.
- Sunday’s Australian Grand Prix race becomes the most-watched Formula 1® race of all time across Kayo Sports and Foxtel.
Across the weekend, 879 million minutes were streamed on Kayo Sports Thursday through Sunday, setting a new record for most minutes streamed on the platform across a single weekend.
The blockbuster four-day program of live sport was headlined by Lando Norris’ victory for McLaren in the Formula 1® on Sunday, alongside the Kayo Sports’ first exclusive ‘Super Saturday LIVE’ AFL coverage, Round 2 of the NRL, The PLAYERS Championship golf, the WSL Championship, Netball Team Girls Cup, NBA action on ESPN, and the NBL Playoffs.
Motorsport fans were particularly well-served with the Formula 1® complemented by Kayo Sports’ coverage of the Formula 2®, Formula 3®, Supercars and the Porsche Carrera Cup all taking place from Melbourne’s Albert Park. Sunday’s Formula 1® race achieved the highest race audience ever across Foxtel Group platforms, Kayo Sports, Foxtel, Foxtel Go and Foxtel Now.
Kayo Sports CEO Julian Ogrin, said:
“It was a spectacular weekend of sport with Kayo Sports the only place to watch all the action from the F1®, AFL, NRL, netball, golf, basketball, surfing and much more.”
“We’re focused on delivering value for our customers, and this weekend we served up an unmatched 450 hours of live sport.”
“The hardest thing for our customers was prioritising what to watch.”
Highlighting the weekend’s success for Foxtel Group advertisers, Foxtel Media CEO Mark Frain said:
“Alongside our subscribers, our advertising partners also enjoyed a stellar weekend, with every campaign delivering emphatically.”
“The success of the weekend continues the momentum on our strong start to the year, with our broad slate of top-tier sport offering an exceptional opportunity for brands looking to reach an engaged, sports-obsessed audience.”
“We can’t wait to share these results with our commercial partners.”
