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TENNIS AUSTRALIA joins the FAST revolution with Tennis+ launch

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In a groundbreaking move for global sports broadcasting, Tennis Australia has launched Tennis+, a 24/7 free ad-supported streaming (FAST) channel on Samsung TV Plus.

Debuting during the Australian Open 2025, Tennis+ offers millions of fans across Australia and New Zealand courtside action, exclusive features, and a rich archive of iconic matches, with plans to expand to 17 territories worldwide later this year.

From Tennis Australia:

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In a global first, Tennis Australia has launched a dedicated 24/7 free ad-supported streaming (FAST) channel on Samsung TV Plus, Samsung’s free streaming service, during the Australian Open (AO) 2025. 

First of the year’s four Grand Slam tennis events, the Australian Open live games attracts a worldwide viewership of over 550 million. Tennis+ marks Tennis Australia’s first expansion into FAST, offering global fans a new way to access the game all year round.

During the tournament audiences can enjoy courtside action on Tennis+ with live daily studio shows, including AO BlueZone, which covers the biggest stories of the day, alongside a rich archive of full matches, highlights, and press conferences from quarter-finals, semi-finals and finals matches stretching back as far as 1975.

Ed Love, Head of Samsung TV Plus ANZ & Southeast Asia, said:

“Partnering with Tennis Australia to create the first global, year-round destination for the Australian Open showcases how ad-supported services are beginning to reshape the TV landscape.”

Sporting fans’ appetite for content they love goes way beyond live match fixtures, making FAST the ideal way to serve up hours of thrilling tennis action long after the tournament is over.”

Cedric Cornelis, Chief Commercial Officers at Tennis Australia, commented:

“Samsung TV Plus offers us access to untapped audiences around the world, as well as an alternative route to viewers who prefer ad-supported streaming.”

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Creating an accessible home for feature productions and a rich archive of iconic matches means we can bring our world-class tennis history to life on the big screen with audiences old and new.”

The launch of Tennis+ on Samsung TV Plus enables the sporting body to further increase reach and maximise engagement with global audiences.

While the introduction of tennis greats to a new generation of fans, including over 200 hours of feature content such as the brand new collection of AO Originals documentaries and player features, keeps pace with changing viewer habits.

Tennis+ is now available on millions of Samsung TVs across Australia and New Zealand and is set to go live later this year across 17 territories worldwide.

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Kyle Laidlaw
Kyle Laidlaw
An avid media enthusiast of more than 10 years, Kyle regularly follows all things TV related, both in Australia and overseas with a particular interest in local free-to-air scheduling and new show commissions.
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