Bondi Vet partners with Fur Media to expand its digital reach and connect with millions of pet lovers through exclusive media sales and advertising.
Bondi Vet, one of Australia’s leading veterinary content brands, has entered into an exclusive partnership with Fur Media, the nation’s first media channel dedicated to pets. Announced on Wednesday, the collaboration positions Fur Media as the exclusive handler of advertising, media sales, and distribution for Bondi Vet’s substantial digital and social media presence.
The deal capitalises on Bondi Vet’s wide-reaching digital platforms, which are owned by production company WTFN Entertainment and are devoted to promoting animal welfare, pet health, and veterinary science.
With millions of followers across social media, Bondi Vet has become a household name among animal lovers in Australia and beyond.
Nic Cann, co-founder of Fur Media, expressed enthusiasm for the alliance, describing it as a strategic step forward for the burgeoning pet media industry.
“We are absolutely thrilled to unveil this exclusive partnership with Bondi Vet. As we continue to grow the pet media space nationally, partnering with brands the calibre of Bondi Vet has been a critical part of our plans, and we’re excited to see this collaboration come to fruition,”
said Cann.
He added that the synergy between the two companies would enhance Fur Media’s ability to connect with its audience.
“Bondi Vet has quickly become one of Australia’s most respected veterinary brands, offering content that both educates and engages pet owners. As a platform, Bondi Vet has a unique ability to genuinely connect with animal lovers, making it a key partner as we seek to build meaningful and authentic connections with animal enthusiasts in Australia and beyond.
“Our partnership with Bondi Vet really emphasises our commitment as a business to expanding our reach and engagement for animal care content through strategic media collaborations.”
Derek Dyson, WTFN’s chief commercial officer, highlighted the importance of teaming up with a specialised partner like Fur Media to expand Bondi Vet’s presence further.
“We’re excited to be working with the team from Fur Media. Having been part of the national TV and digital scene for many years, we know the value of building trusted, lifetime relationships with our audiences.
“We’ve already established a strong connection with pet owners, and our partnership with Fur Media will allow us to take this to new heights. The fact they are pet industry specialists is very important to us, giving us enhanced brand visibility and engagement, while also allowing like-minded brands to leverage our pet-focused audience.”*
The partnership is set to begin immediately, marking a new chapter in Bondi Vet’s mission to provide engaging and informative content to pet owners.
