Prime Video’s, Primeville, is back at SXSW Sydney from October 15 – 20 2024, bringing all your favourite shows and films, available on Prime Video, to life!
A fictional town in the heart of SXSW Sydney, Primeville invites entertainment lovers to step into the worlds of Prime Video’s most popular and eagerly anticipated shows and movies.
Fans can treat themselves to nostalgic, personalised pick-and-mix-lolly inspired desserts influenced by each set, while snapping and sharing pics to unlock prizes.
Inside Primeville, fans can:
- Snap a photo at Hannah Howard’s desk from the new Amazon Original comedy series The Office and create their own moments in the iconic world of the franchise, with an Aussie twist. Hang with their friends for a coffee break in the Flinley Craddick kitchen, where they can indulge in a tasty tiramisu dessert
- Visit The Forge from Middle-earth and get ready to be wowed by the stunning, intricate costumes from Prime Video’s biggest hit, The Lord of the Rings: The Rings of Power. It’s a fantastic opportunity to immerse themselves in the show, with a sweet treat to devour at the end
- Get ready for some fun as they follow the Minions through Primeville! The mission? To collect a delicious macaron inspired by their favorite treat—bananas! All in celebration of Despicable Me 4
- Take a moment to stop and smell the roses at Lily Bloom’s famous flower shop from the film It Ends With Us. While fans are there, they can grab a delicious hot cocoa cookie and pick up some seed paper to grow their own beautiful blooms at home
- Reality TV fans can treat themselves to the perfect pout while channeling their favourite stars from Hayu’s The Real Housewives. Dive into the glitz and glam of Hayu with a bespoke lip application by expert make-up artists, and snap photos at the iconic Housewives photo wall
- Take a walk down memory lane as they step inside an iconic Sydney Nightclub from the Paramount+ Australian Original series Last King of the Cross – an ode to the famed 90s clubs in Kings Cross. Party-goers are encouraged to collect a jelly shot (non-alcoholic) before they hit the dance floor!
- Escape the hustle and bustle, kick back and relax inside Primeville’s chill out zone. Hang with pals, enjoy the tunes, and compete for sweet prizes from the ‘Spin to Win’ wheel.
Primeville sweet spot highlights how Prime Video helps Aussies navigate the streaming chaos with an exciting lineup of popular and exclusive productions, Amazon Originals, and new releases to rent or buy. All with the convenience of one app with just one password.
Don’t miss your chance to immerse yourself in Prime Video’s second activation at SXSW Sydney and explore the exciting world of Primeville. Whether you’re indulging in delicious treats, exploring the latest in streaming technology, or enjoying the myriad of interactive experiences, Primeville has something for everyone.
WHAT: Primeville 2024 @ SXSW Sydney
WHEN: Tuesday 15 October – Sunday 20 October
WHERE: Fratelli Fresh, Darling Harbour – ICC Sydney, tenancy 2/14 Darling Dr, Sydney NSW 2000
TICKET: Free / Express entry for SXSW Sydney Badge Holders
