JAM TV and EMG secure the A-League broadcast production deal, promising improved match coverage and new content.
JAM TV, the sports production company owned by Eddie McGuire, has secured the rights to produce broadcasts for the A-League, which will air on Channel 10 and Paramount+.
The contract also brings EMG / Gravity Media on board as the facilities provider, following a competitive tender process conducted by the Australian Professional Leagues (APL).
This new agreement follows the collapse of former A-League production partner Global Advance, which went under midway through the previous season. The APL’s search for a replacement spanned three months, culminating in the selection of JAM TV and EMG / Gravity Media to handle the league’s broadcast for the next two years.
The new broadcast deal coincides with a significant milestone for the A-League, as the A-League Men prepares to celebrate its 20th anniversary.
In a statement, Nick Garcia, Commissioner of the A-Leagues, expressed optimism about the partnership: “We are excited to be partnering with JAM TV and EMG / Gravity Media for the next two seasons, to deliver a premium broadcast of our game, and increase the amount of A-Leagues’ content for our fans.”
Garcia highlighted the combination of JAM TV’s local expertise and EMG / Gravity Media’s global football experience:
“This is a highly credentialed combination between one of Australia’s most proven creative sports production enterprises in JAM TV and the global football powerhouse of EMG / Gravity Media.
Along with the production of over 320 A-Leagues’ games through the seasons, this partnership also gives the league and our clubs more content to engage fans and showcase the great stories of our game.”
Cos Cardone, CEO of JAM TV, remarked on the production company’s deepening involvement with the APL over the past two seasons, noting:
“Our involvement with the APL over the last two seasons gave us great insight into the amazing stories that exist in both men’s and women’s football. This partnership is not only about great match production, but ensuring fans have access to more content than they have had before.”
Cardone further emphasised JAM TV’s commitment to amplifying the sport’s profile, adding:
“Australian football has a great story to tell and great emerging stars to showcase. Our passionate team of creatives at JAM TV is thrilled to be part of the game in this country.”
John Newton, Executive Chairman of EMG / Gravity Media, also welcomed the opportunity to collaborate on the A-Leagues broadcast, pointing to the company’s extensive experience in football production:
“EMG / Gravity Media is the premier provider of media services and facilities for football broadcasters, federations and clubs globally, and we are extremely excited to be back on the pitch in Australia working collaboratively with JAM TV and the APL for the upcoming A-Leagues seasons.”
“At the heart of EMG / Gravity Media is a DNA of delivering high-end content and live production across the full spectrum of world football. We have worked with some of the biggest names in football for decades and are very excited to be providing new broadcast production services to the A-Leagues once again.”
