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Survey by SCREEN PRODUCERS AUSTRALIA reveals streaming commissioning has plummeted

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On Wednesday, Screen Producers Australia released the results of a recent membership survey investigating how local and global streamers are currently engaging with Australian producers. 

The results paint a bleak picture of the current commissioning landscape, with 80% of respondents citing “Less” or “Much Less” commissioning interest from streaming services compared to the same time last year.

International streamers were revealed as the least engaged commissioners, with 38% and 36% of respondents, respectively, naming the streamers as “Less” or “Much Less” engaged than in 2023. Local commissioner Stan remained the most engaged. 

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Data from a recent survey conducted by Screen Producers Australia (image – SPA)

Respondents quoted a range of negative impacts of this slowdown, from the mental health of crew to the financing of projects, with 54% stating the slowdown was impacting every stage of the production process, from initial meetings to development and into production.

One respondent quoted, “Every part of the development life cycle is moving at a glacial speed.” 

When asked what the most common reason given by the streamers for the slowdown was, respondents named a “Global slowdown in investment” as the top offender, though several noted “Awaiting Government regulation” as the true unsaid reason, with one respondent noting, “There is a wide gap between what the Networks SAY and what we KNOW is the reason.” 

Screen Producers Australia CEO Matthew Deaner said:

“This data is alarming.”

“With only one month left until the Australian Government’s proposed regulation of streaming services is due to start, it is clear screen producers and the workforce they employ are only just hanging on.”

“Australian audiences need some guarantee of access to Australian stories via online streaming services, just like they have for other services. The screen industry has been extraordinarily patient throughout a lengthy consultation process.

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“Still, we need the Albanese Government to deliver on this important cultural commitment with a robust framework that supports both the industry and audiences now and into the future”.

Data from a recent survey conducted by Screen Producers Australia (image – SPA)

The full summary of the data can be found here

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Kyle Laidlaw
Kyle Laidlaw
An avid media enthusiast of more than 10 years, Kyle regularly follows all things TV related, both in Australia and overseas with a particular interest in local free-to-air scheduling and new show commissions.
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