The Birmingham 2022 Commonwealth Games has proved to be a success for the Seven Network with the tournament delivering strong audience figures via free-to-air and breaking streaming records on 7plus.
Birmingham 2022 is up 165 percent in BVOD and 86 percent in live streaming on 7plus compared to the 2018 Gold Coast Commonwealth Games.
As Australian audiences continue to adopt online platforms at a dramatic rate, Birmingham 2022 has streamed 294 million minutes in its first week, which is 81% more Commonwealth Games minutes than the entire Gold Coast 2018.
7plus has a commanding 62.5 percent commercial broadcast share in live streaming and a 50.8 percent commercial share in BVOD over the first seven days of the tournament, and is up 113 percent in BVOD and 184 percent in live streaming.
The Games night session has averaged 968,000 total viewers, including 26,000 on BVOD, and ranks first in its timeslot in total people, 25-54s, and 16-39s.
Across the first week of the games, Seven was the number one network in total people nationally and across the capital cities, with a 49.6 percent commercial share nationally, a 45.5 percent commercial share in the 25 to 54 age group, and a 16 to 39 age group (47.9 percent ). Seven is up 38% week on week in total people, 46% in the 25-54 age group, and 54% in the 16-39 age group.
The Commonwealth Games are especially popular with younger viewers on 7plus, with Virtual Australia (VOZ) data showing that 19 percent of people aged 18 to 39 watched the sporting action exclusively on 7plus, resulting in a 23 percent increase in audience reach on broadcast over the first five days.
So far in the OzTAM 2022 survey year, Seven Network is number one nationally, number one in capital cities, and number one in the 16 to 39 age group.
Seven West Media Chief Digital Officer, Gereurd Roberts, said:
“After a phenomenal start to 2022, 7plus is soaring to new heights, with the Commonwealth Games surpassing our expectations and smashing streaming records.
“Streaming on 7plus is up a remarkable 165% on the 2018 Commonwealth Games, which, of course, were hosted in the Gold Coast and in an Australian time zone.
“In the past seven days, more than 294 million minutes have been streamed across 7plus’ 30 dedicated exclusive and free, live and replay Commonwealth Games channels, with 7plus #1 in BVOD with a 62.5% commercial share in live streaming,”
“7plus’ coverage of our all-star Australian team is reaching new and existing viewers in new ways on different screens, with 7plus’ best-in-class viewing experience delivering incredible total video results for our commercial partners.”
Seven West Media Chief Revenue Officer, Kurt Burnette, added:
“Our exclusive, live and free coverage of the Birmingham 2022 Commonwealth Games on Seven, 7plus, 7New.com.au and The West has delivered incredible and magical moments and hours of engaging entertainment for millions of Australians with Total TV showing the games dominated viewing every day and night.
It is also driving further leadership for Sunrise and 7NEWS nationally. For brands, it has delivered unique opportunities for our partners to align their brand alongside inspirational and uplifting moments that have gripped more than 10 million viewers nationally across TV and BVOD.
“Our innovative and comprehensive coverage has delivered huge national total television shares every day it’s aired and has increased Seven’s winning lead in total people and 16 to 39s in 2022.
“We can’t wait to bring viewers more unmissable action. Seven’s winning momentum is set to continue when Australia’s favourite cooking show, MKR, returns with Nigella Lawson and Manu Feildel for an exciting new season”
Pity the share price is not indicating that 🙁