Prime Video is rolling out a new, redesigned experience within the Prime Video app on connected living room devices, including Fire TV, as well as on the Android app.
The Prime Video experience has been redesigned to highlight the broad selection of content and to make it easier for customers to find the content they love. Let’s check out the new updates:
A more user-friendly navigation menu
Prime Video are introducing a redesigned, simplified main navigation menu that is easily accessible from anywhere in the app. This helps customers browse the broad selection—including movies, TV shows, sports, and premium channels—and find what they’re looking for quickly and easily.
Customers have an easy path to the titles included with Prime membership, such as The Marvelous Mrs. Maisel, The Boys, and the highly anticipated The Lord of the Rings: The Rings of Power. For the living room apps, the new navigation menu has been relocated to the side of the screen for improved access.
The app will launch with six primary pages: Home, Store, Find, Live TV, Free with Ads, and My Stuff. Customers will also have sub-navigation options to more easily browse by content or offer type, e.g., “Movies” or “TV shows” on Home and “Channels” or “Rent or Buy” on Store.
An easy way to watch live and programmed sports
Sports programming—like the arrival of NFL Thursday Night Football (US Subscribers) this fall—is now easier to find. Home will contain a “Sports” sub-navigation menu. Also, the new Live TV page functions as a hub for streaming stations, including live sports and other events.
The content is presented in a user-friendly program guide so customers can easily view everything that is currently on-air and find out when future programming will begin. The “Sports” menu boasts a cinematic experience with dedicated carousels to showcase the leagues and teams you are most interested in.
The page will also feature sports documentaries and additional content, like replays and popular sports videos to keep you engaged with your favorite teams.
For US Subscribers, you can watch Thursday Night Football exclusively on Prime Video, as well as a variety of sports content available with your Prime membership and through subscriptions such as Paramount+ or MLB.TV.
A faster way to find the shows you want
The new Prime Video app comes with new carousels that not only present videos with richer and more cinematic imagery, but also enable customers to quickly and efficiently find something to stream.
For example, the “Top 10 Chart” taps into the social zeitgeist, showcasing popular and trending content on Prime Video in a highly visual and easily navigable manner.
The “Super Carousel,” with its larger, poster-style artwork, allows featured titles, such as Amazon Originals and Exclusives and Prime Video Cinema, to stand out against all other titles.
Clearly marked content
New design features make it easier for customers to tell what content is included with their Prime membership vs. what is available for purchase. New visual cues are employed to clearly indicate which videos are included (marked with a blue checkmark icon) and which are available to rent, buy, or subscribe (marked with a shopping bag icon).
And, near the top of Home within the “My Subscriptions” row, you can access all videos included with your Prime membership with only a single click.
Immersive visuals
The new Prime Video experience presents content with rich, immersive imagery, thoughtful details, and a new color palette. The new carousels also showcase titles in a way that makes the experience less busy and overwhelming for customers.
