Selling exclusivity comes at a price.
Abercrombie & Fitch conquered malls in the late ‘90s and early ‘00s with gorgeous models, pulsing dance beats and a fierce scent.
But while the brand was running white hot, its popular “all-American” image began burning out as controversy came to light surrounding its exclusionary marketing and discriminatory hiring.
White Hot: The Rise & Fall of Abercrombie & Fitch is only on Netflix from Tuesday April 19.
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