A big launch for Seven pays off…but can it hold the audience when it goes head to head and not 30 minutes early?
Seven did everything they could to get the premiere of The Voice Australia (843,000) in front of eyeballs, including running the first five minutes in simulcast on 7mate and 7flix. It paid off with a big first episode landing first in primetime (acknowledging it started at 7pm and didn’t go properly head-to-head with its competitors – that’s tomorrow night). After that, they basically gave up on viewers and offered a repeat of MOVIE: The Devil Wears Prada (166,000 BNE/SYD/PER) or served Harry Potter 20th Anniversary: Return to Hogwarts (152,000 MEL/ADL) to the markets that didn’t get it last night (oh Mr Hart, what a programming mess!).
Seven first in both primary (25.5%) and network (34%) rankings.
A Current Affair (595,000) didn’t perform as well as it usually does for Nine (though still strong), in part for Seven’s gazumping premiere. When Lego Masters Australia (672,000) did manage to premiere it was a bit of a way off, though not too far. HBO Max series Full Bloom (135,000) followed, and then the night split based on AFL/NRL code by capital: 100% Footy (30,000 BNE/SYD) or Footy Classified (67,000 MEL/ADL/PER).
Nine second in both primary (20.7%) and network (28.7%) rankings.
The Project (246,000 6:30pm; 347,000 7pm) enjoyed a slight boost from the premiere of MasterChef Australia (545,000), which held its own though struggled to compete with Seven and Nine’s offerings…though even road-blocking the entire premiere episode didn’t help enough. The season finale of Would I Lie To You? Australia (242,000)
ends with more of a whimper than a bang – though it was the best in the later night. Lano and Woodley in Lano and Woodley (66,000) kept the comedy theme running into the late night.
10 third in both primary (13.8%) and network (17.2%) rankings.
Monday night on the ABC was a little light on, where 7:30 (374,000) was as good as it got, followed by a repeat Anh’s Brush With Fame (190,000) and then into a new special Attenborough and the Mammoth Graveyard (233,000). A repeat of Surviving Extinction (130,000) and Invictus Games Highlights (42,000) filled out the later and late night.
ABC fourth in both primary (8.5%) and network (12.7%) rankings.
SBS deliver a solid Monday: Britain By Beach (151,000), Secrets of the Tower of London (104,000), and a repeat of 24 Hours in Emergency (96,000).
SBS fifth in both primary (4.2%) and network (7.5%) rankings.
KEY DEMOS
16-39: Seven News 6:30pm (137,000) came in front of The Voice Australia, Lego Masters Australia, Seven News 6pm, and MasterChef Australia.
18-49: Lego Masters Australia (295,000) beat out Seven News 6pm/6:30pm, The Voice Australia, and MasterChef Australia.
25-54: Lego Masters Australia (331,000) takes the big demo win from Seven News 6pm/6:30pm, and Nine News 6pm/6:30pm.
MULTI-CHANNELS
Doc Martin (119,000) takes another multi-channel win for 7TWO.
BREKKY BATTLE
Sunrise (202,000)
The Today Show (168,000)
ABC Breakfast (131,000 (79,000 ABC; 52,000 ABC News))
DAILY CONSOLIDATED 7 TOTAL TV
One change to the previous week’s primetime line-up after the Total TV figures were added: Home and Away – Late (Seven) lifted 21% to 868,000; The Dog House Australia (10) lifted 9% to 756,000; and Mega Zoo (Nine) did not make the top 30.
The BVOD best were Home and Away (121,000), and Home and Away – Late (121,000).
Here’s the five shows that lifted the most from their overnight figures:
Program | Network | Total TV | % lift |
La Brea ep1 | Nine | 374,000 | 76 |
La Brea | Nine | 448,000 | 58 |
Media Watch | ABC | 626,000 | 29 |
Home and Away – Late | Seven | 868,000 | 21 |
Home and Away | Seven | 919,000 | 20 |
Primary Channels, Multi-Channels, Shares, Subscription TV, Key Demos, Brekky Battle: All figures Total People, Five City Metro (5CM); overnights only.
Daily Consolidated 7 Total TV: All figures Total People, Consolidated 7 day Five City Metro (5CM) + Regional (Reg) + BVOD (Broadcast Video on Demand); % lift compared to overnight figures.
Top 20 Overnight Metro
Top 20 Multi-Channel Shows
Overnight Network Share
Top 20 Foxtel Shows
Daily Consolidated 7 Total TV Program Rankings
Data © OzTAM Pty Limited 2024. The data may not be reproduced, published or communicated (electronically or in hard copy) in whole or in part, without the prior written consent of OzTAM.
Note: Program performance and ranking information subject to change when not based on final program logs. Programs with the same name on one or more primary or multichannel, are aggregated into one network figure.