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New broadcast deal set to deliver an even bigger FORMULA 1 experience for Australian fans

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The Foxtel Group has today confirmed details of a new multi-year broadcast rights extension with motorsport juggernaut Formula 1.

The new deal ensures Foxtel and Kayo will remain the exclusive* home of Formula 1 in Australia with live broadcast rights to every practice, qualifying session and race, providing fans with the most complete F1 experience ever, including live feeds, special supporting content and every race in 4K UHD on Foxtel.

(Note: The Australian Grand Prix will continue to be broadcast by a free-to-air broadcaster)

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In a further win for subscribers, Foxtel will integrate the innovative F1TV app into its set top boxes as part of an Australian-first initiative.

The F1TV app will give F1 fans an even richer experience with access to multiple live in-race feeds, comprehensive live timing data, highlights and exclusive programming on and off the track.

  • Entertainment shows including Technical Analysis and Paddock Live, F1 documentaries and short-form features
  • Past event highlights and interstitials and archives of races.

The F1TV app will be available to Foxtel subscribers free of charge from early 2023 and will also include;

Formula 1 in Australia has one of the fastest-growing fan bases driven by the rapid growth of younger audiences streaming on Kayo. In recent years the sport has discovered a whole new fan base thanks to the Netflix reality series Drive To Survive.

The 2021 season saw a 31% increase in audiences watching on Foxtel and streaming on Foxtel Now, Foxtel GO and Kayo with eight of the top ten the most viewed F1 races in subscription television history in 2021.

Highlights included the Italian Grand Prix at Monza won by Daniel Riccardo with an average audience of 467,000 viewers and the thrilling final race of the season in Abu Dhabi with an average audience of 437,000.

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Announcing the new deal, Patrick Delany, Foxtel Group CEO, said:

“This new partnership with Formula 1 takes our coverage to the next level for fans and together with Supercars and MotoGP, confirms Foxtel and Kayo as the home of the very best in Australian and international motorsport.

“Australian fans are embracing F1 like never before with F1 delivering the fastest audience growth of any sport across Foxtel and Kayo. Kayo, in particular, has absolutely super-charged audience growth with younger audiences and each Grand Prix now regularly sees in excess of 200,000 fans streaming on Kayo.

This is a very exciting moment for us ahead of the Saudi Arabian Grand Prix this weekend.

“It’s a great story for Foxtel too. Every race in 4K UHD is incredible, and integrating the F1TV app onto Foxtel set top boxes offers subscribers even more access to all the F1 action they love, all in one place.”

Ian Holmes, Director of Media Rights and Content Creation, Formula 1, said:

“We’re delighted to be extending and expanding our partnership with the Foxtel Group so that our fans in Australia can continue to enjoy comprehensive Formula 1 coverage, and the integration of the F1TV app for subscribers will provide even more access to the sport than ever before.

Foxtel are a great partner for Formula 1, as we share the same passion to innovate and deliver spectacular racing to our fanbase. F1 is exciting and dramatic, and it’s fantastic that our sport continues to grow thanks to an incredible 2021 season and dedicated, top-quality broadcasting.

Fans are becoming increasingly engaged with F1 and such audience growth, in particular among younger fans, shows that the appetite for Formula 1 in Australia is huge.

This is not just a testament to the thrilling nature of Formula 1 as a sport, but also a result of the Foxtel Group’s efforts in delivering that excitement to viewers.

We look forward to seeing such dedicated coverage continue and cannot wait for the highly anticipated return of Formula 1 to Australia ahead of the Australian Grand Prix in two weeks’ time.”

Fox Sports is home of motorsport in Australia, and the only place fans can watch every race of Formula 1, Formula 2, Formula 3, MotoGP, WorldSBK, Supercars and NASCAR.

The 2022 Formula 1 season continues this weekend in Saudi Arabia with all of the action broadcast live and exclusive on Foxtel and Kayo, the home of motorsport.

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Kevin Perry
Kevin Perryhttps://tvblackbox.com.au/author-kevin-perry/
Senior Editor and Co-Owner of the TV Blackbox website, Kevin Perry is an experienced media commentator focused on TV Production, Consumer Tech, SVOD & Sports Broadcasting. Media enquiries please Call or Text 0428-275-111
Comments

1 COMMENT

  1. Oh dam. I was hoping F1TV Pro would come to Aus with the next rights deal. But Foxtel must of purchased an exclusive contract.

    Having F1TV Pro unbundled would have been a nice option. It’s $79.99 USD in the USA annually ($107 AUD), compared to Kayo sports $300 a year ($25 a month).

    The above mentions F1TV, but that doesn’t include live sessions, or their best highlights like ‘race in 30 minutes’ hours after the race.

    I now only watch f1 through ‘race in 30’ through a international friend. As the races are so late, and the 30 minute highlights means there rarely a boring race.

    Kayo does F1 minis (30 minute highlights), from my experience they take more hours to show up, so aren’t as good if you don’t want the result spoiled and want to watch first thing in the morning. I also found the F1TV 30 minute highlights are cut with better more relevant highlights.

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