Advertisement

10 ViacomCBS rebrands to Paramount ANZ with official name change revealed

Latest

SHARON HORGAN dark comedy BAD SISTERS arrives today on APPLE TV+

Eve Hewson, Anne-Marie Duff, Eva Birthistle, Sarah Greene and Claes Bang co-star in new Apple Original series.

Kamin Gock and Ellie Grounds joint winners of the 2023 Andrew Olle Scholarship

Sydney-based journalist Kamin Gock and Brisbane-based triple j reporter Ellie Grounds have been named as joint recipients of the ABC’s 2023 Andrew Olle Scholarship.

German naked dating series ADAM LOOKING FOR EVE returns with celebrity season

Our first Eve on board the boat, Queen Atlantis, is celebrity Gina-Lisa Lohfink.

GARDENING AUSTRALIA returns tonight after mid-season break just in time for Spring

After a mid-year break, Gardening Australia returns tonight with a brand new episode, just in time for spring!
- Advertisement -

Share

The moves comes after its US counterpart equally changed their brand name to Paramount Global.

The corporate name for 10 ViacomCBS has officially been changed to Paramount ANZ, with the news announced earlier today.

Via the company’s LinkedIn page, a short post introduced the new name and said: “New name. Who dis?”

- Advertisement -


ViacomCBS in the US recently announced the company’s corporate name would change to Paramount Global, or simply, Paramount.

This is to reflect all brands associated with Paramount, including Paramount Pictures, Paramount Television Studios, Paramount Network and Showtime.

In a memo sent to staff by chair Shari Redstone and president-CEO Bob Bakish, the rebranding was made to adopt the “iconic global name”.

It added:

“As Paramount, our name will reflect who we are, what we aspire to be, and all that we stand for. It will help advance our strategy of harnessing all our strength and breadth in building the businesses of tomorrow.

“And it will capture the collective power of our global assets, from our amazing brands—CBS, Showtime, MTV, Comedy Central, BET, Nickelodeon, Smithsonian, Paramount Pictures, Paramount+, Pluto TV and more— to our global reach and our diverse audiences. All of which adds up to Paramount being the pre-eminent home to, and producers of, the world’s greatest content.”

Speaking to Variety, Bakish said:

“ViacomCBS screams that we’re two companies, and we’re not, we’re one company.”

In Australia, the company’s staple streaming platform is known as Paramount+, and its library holds Channel 10, CBS and Paramount content.

- Advertisement -
Matthew Simmonds
Matthew Simmonds
Matthew Simmonds is a journalist and blogger, with a keen interest in the world of Reality TV. He loves exploring both what’s happening in front of the camera but also how the magic comes together behind the scenes. If not glued to the TV bingeing one of the newest obsessions or a timeless series, you’ll find Matthew endlessly scrolling through Twitter (and he may even tweet a time or two). Matthew graduated from a Bachelor Degree in Communication, majoring in Journalism, at the Queensland University of Technology in 2022.

Comments

Join or social media

- Advertisement -

Latest News

Can the bearded FARMER BENJAMIN find his perfect partner when FARMER WANTS A WIFE returns to Channel 7

Farmer Benjamin, a 33-year-old sheep farmer from New South Wales, is hoping to find his soul mate on the upcoming season of Farmer Wants A Wife.

Exclusive AFL and NRL action headline another massive weekend of sport on KAYO

There is a massive weekend of live-action coming up this weekend on KAYO.

SHARON HORGAN dark comedy BAD SISTERS arrives today on APPLE TV+

Eve Hewson, Anne-Marie Duff, Eva Birthistle, Sarah Greene and Claes Bang co-star in new Apple Original series.

Kamin Gock and Ellie Grounds joint winners of the 2023 Andrew Olle Scholarship

Sydney-based journalist Kamin Gock and Brisbane-based triple j reporter Ellie Grounds have been named as joint recipients of the ABC’s 2023 Andrew Olle Scholarship.

German naked dating series ADAM LOOKING FOR EVE returns with celebrity season

Our first Eve on board the boat, Queen Atlantis, is celebrity Gina-Lisa Lohfink.

Gripping second season of mystery drama BAPTISTE arrives tonight on ABC

In the season two premiere, Julien Baptiste makes the trip to Hungary to lend support to Emma Chambers, who is serving as the British Ambassador.

HOARDERS returns with brand new season of people living in their own filth!

Lonnie is a famed neurosurgeon and former Lt. Governor of the State of Nevada. He is also a notorious hoarder

GARDENING AUSTRALIA returns tonight after mid-season break just in time for Spring

After a mid-year break, Gardening Australia returns tonight with a brand new episode, just in time for spring!

A very special renovation for a family in need this week on BETTER HOMES AND GARDENS

Tonight, Johanna, Adam and Charlie work hand-in-hand to create a beautiful backyard where the family can enjoy meals together, some sunshine and little bit of tranquillity.

Wednesday Ratings | Nothing comes close to THE BLOCK

It's a one-horse race in primetime

Canadian period drama THE PORTER arrives at SBS On Demand

It is a gripping story of empowerment and idealism that highlights the moment when railway workers from both Canada and the United States joined together to give birth to the world’s first Black union.

BROADCAST GUIDE | Four games of NRL live and free this weekend on Channel 9 | #NRL

The Latrell Mitchell show rolls on to Thursday Night Footy this week on Channel 9 and 9Now when the Rabbitohs meet the ladder-leading Panthers in the first of four NRL games Live and Free in Round 23.

PARAMOUNT+ secures new entertainment partnership deal with QANTAS

Streaming platform Paramount+ has today confirmed details of a new entertainment partnership with Qantas.

JAMES NESBITT returns with new mystery drama SUSPECT tonight on SBS

Danny Frater, a veteran detective, arrives at a hospital mortuary for a routine ID check and discovers the body of his estranged daughter Christina.

RECAP | KATHERINE and SOPHIE storm to the top of the MKR leaderboard with ambitious triumph

Wednesday night on MKR, posh friends Katherine (55) and Sophie (53) mastered their incredibly ambitious menu to take first place on the leader board with 95/110. 

Podcasts

It's an episode full of good conversation with a few exclusives thrown in for good measure.