The entire tournament will be screened across the channels of Nine.
Nine has unveiled the major partners and sponsors for the 2022 Australian Open broadcast, with Kia, Samsung, Uber Eats, ANZ, Visit Victoria, APT, AAMI, Chemist Warehouse, Peters and Stan all joining in Nine’s Summer of Tennis.
This year has also seen Bondi Sands, Ralph Lauren, Chubb Insurance and Safety Culture take up Nine’s AO Extender packages.
In 2022 a number of new brands have invested with Nine including Crytpo.com, HCF, Microsoft, Peloton, TikTok, and Cancer Council Australia.
Matt Granger, Nine’s Director of Sales of Sport, said:
“A significant number of Australia’s leading brands are partnering with Nine and summer’s biggest marketing platform.
“We are also excited to see a number of new brands in Visit Victoria, Safety Culture and Chubb Insurance, but also to have the likes of our ongoing supporters Kia, Uber Eats and ANZ return this year.
“It speaks to both the power of tennis to engage millions of Australians in one place but also the incredible January launchpad that the Australian Open is for brands.”
Adored by millions of Australians and seen as summer’s most exciting sporting event, the two-week tournament provides some of the biggest marketing moments of the year. Nine is uniquely placed to provide brands optimal access to the action, with an enviable media ecosystem that allows marketers to call game, set and match on their campaigns.
And just as the Australian Open provides some incredible sporting stories, Nine’s sophisticated approach to working with brands in the sporting arena has evolved. Drawing on Nine’s experts in content delivery to find new ways to tell a brand’s story in the most effective way possible, they are distributed across a mega sport ecosystem spanning Total TV, digital, radio and print.
Anne Gruber, Nine’s Head of Content Partnerships of Sport, said: