Travis Head made a definitive mark on his return to the series yesterday, leading a match-saving counterattack with an impressive century on day one of the Hobart Test.
After a worrying start for the Aussies, down 3/12 in the first session, Head led the fightback to take them to 241/6 at stumps, as Seven recorded an average free-to-air audience of 977,000 viewers nationally for Friday night’s rain-effected third session.
The second session had 965,000 free-to-air viewers nationally, while the first session recorded 856,000 free-to-air viewers nationally.
In the capital cities, Seven recorded a commercial audience share of 46.5% in total people and 48.1% in 25 to 54s from 6pm to midnight.
Data obtained exclusively by TV Blackbox reveals the FOX Cricket commercial-free coverage from Hobart also deliver massive viewing numbers.
The Foxtel Group achieved a national average audience peak of 600K across Foxtel and Kayo in the second session of play on Day 1.
Across the full day of play, the FOX Cricket coverage averaged 482K viewers nationally across the platforms of Foxtel and Kayo. The strong audience figure made it the 2nd highest rating Day 1 of the 2021/22 Ashes series behind day one of the Boxing Day Test.