Advertisement
Advertisement

DRIVE comes to TV on NINE in 2022

- ADVERTISEMENT -

The leading automotive editorial brand launches a new automotive lifestyle TV show screening on the Nine Network in 2022.

Drive, a leader in Australian automotive editorial and content for over 25 years, has launched an all-new TV series. The half-hour show commenced in January and brings entertaining and informative car content to TV to meet Australian’s love of great drives and great cars.

CEO of Drive, Simon Halfhide, made the announcement of the new TV series as Drive completed its annual Upfront presentations to the automotive industry at the end of 2021.

He said:

“The Drive TV series is automotive storytelling at its absolute best, showcasing what’s next in all things cars and the automotive topics Australian consumers should be thinking about today.”

Cars will be put to the test in a variety of environments and engaging stories that visualise Australian’s love for a great Drive, meeting interesting locals, and discovering new adventures when on the road.

The new program, simply named Drive, has been created to appeal to all types of drivers, from the most passionate enthusiast to the everyday adventure seeker and is now being broadcast on Channel 9, 9Rush, and 9Now.

The series will be hosted by Drive’s industry experts and journalists including James Ward, Trent Nikolic, Susannah Guthrie and Emma Notarfrancesco.

The team’s experience, passion, and energy are central to its success, said Drive’s Director of Content James Ward. He added:

“Our amazingly talented journalists draw on decades of local and international automotive industry knowledge and experience to deliver their insights and advice through a highly-relatable consumer lens. There are so many cars and categories on offer to consumers today so the TV show will highlight their unique personalities and benefits to Drivers.”

Drive has a long history of producing authoritative car commentary, imagery, and video content. The new TV format allows the brand to showcase this expertise to a wider market and push their production capabilities even further to deliver visually stunning and creative content for Australian Drivers.

Halfhide said:

“We are thrilled to see the Drive brand on the 9Network in 2022.

“This is the next stage of our long-term evolution which sees Drive give auto brands access to our unique media ecosystem across online, print, radio and now television.”

Executive Producer Terry King agrees, saying:

“The TV opportunity for Drive creates an amazing platform to broaden the reach and appeal of our industry-leading content. We all research and consume content in different ways and not everyone wants to read a written review. Today’s car researchers expect content to be available on every platform and format.”

Halfhide said:

“The past 12 months have been transformational for the relaunched Drive brand. We’re on a strategic journey that continues to accelerate Drive’s market-leading automotive commentary, comparison, and commerce and ensures it is at the heart of everything we do.”

The first episodes of Drive aired on Channel 9, 9Rush, and 9Now on January 9, 2022.

New episodes of Drive will screen Sundays at 10am on Channel Nine in 2022.

- ADVERTISEMENT -

Advertisement
Advertisement
Advertisement

Comments

LEAVE A REPLY

Please enter your comment!
Please enter your name here

Related

Advertisment
Advertisement

Featured Stories

Socials

3,606FansLike
390FollowersFollow
16,200FollowersFollow
Advertisement

latest

Seven’s coverage of the 2022 Beijing Winter Olympic Games

In 2000, the Seven Network accepted the honour of welcoming the world to Australia as the television network of the Olympic Games. Beijing is the next chapter in Seven’s journey.

SBS celebrates the 2022 LUNAR NEW YEAR

SBS is encouraging all Australians to celebrate the Year of the Tiger, wherever they are across the country, with a range of programming and activities on offer across the network in the lead up to and throughout Lunar New Year commencing 1 February.

HOW I MET YOUR FATHER gets an Australian airdate

In the near future, Sophie (Hilary Duff) is telling her son the story of how she met his father: a story that catapults us back to the year 2021 where Sophie and her close-knit group of friends are in the midst of figuring out who they are, what they want out of life, and how to fall in love in the age of dating apps and limitless options. 
Advertisement