Fox Sports has today revealed new research uncovering the nations unwavering commitment to cricket, one of Australia’s most popular codes, with over 3 million declaring the sport as one of their top interests.
Demonstrating their fanaticism, almost four in ten (38 per cent) Aussies and 81 per cent of cricket fans have revealed they would trade in milestone events including birthdays and weddings just to watch the iconic Boxing Day test, while one in five (22 per cent) of full-time workers would skip a day at the office to tune into the action at the MCG, and Fox Cricket makes watching from the screen even more appealing with select matches in 4k Ultra-High Definition.
Giving new meaning to the concept of “chucking a sickie”, almost a quarter (24 per cent) of working Aussies have confessed to calling in sick so they can watch a match throughout the summer with one in five (21 per cent) Aussies watching the cricket while at work, pointing to the wane of the traditional “sickie”, with Fox Cricket making it easier than ever before to access matches via Kayo, Foxtel Now and Foxtel GO.
Leading the nations love of cricket, more than half of cricket fans living in New South Wales (73 per cent) and Victoria (70 per cent) admit they have prioritised the cricket over a chance of finding romance on a date, exercise, and a restful night of sleep.
From the lounge to the beachside, one quarter (24%) of Aussies opt to most commonly watch the cricket via their mobile device through Foxtel or Kayo apps.
Matt Weiss, General Manager – Fox Cricket, said:
“It’s no surprise Aussies are absolutely loving the cricket this summer. The sport has so much history and we’re privileged to be able to broadcast it to the masses on Fox Cricket. It has been an enthralling Ashes series thus far and there’s still plenty of action to come. It is interesting to see how our viewing habits have changed, we are taking cricket with us wherever we go.”
Cementing Australia’s love for the game, this Ashes series has so far been the most watched ever across Foxtel and Kayo. The Boxing Day test broke more records with Day Three, Session One averaging 406,000 viewers as Australia wrapped up the match inside 70-minutes of live play.[i] There was also an audience peak of 758,000 across Foxtel and Kayo in the final session of play in the Sydney Test.[ii]
This summer, Australians can continue to feed their obsession for cricket with coverage of the final Ashes test in Hobart this weekend along with upcoming Men’s and Women’s internationals, The Women’s Ashes Series and BBL finals later this month, all live on Foxtel, with some matches in 4K Ultra-High-Definition.
Live and ad break free during play, fans can enjoy every unmissable moment on Fox Cricket this summer, available on Foxtel and Kayo.
Fox Cricket is available to watch on Foxtel and stream on Kayo.
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[i] Source: Total Viewing, 000s, 2021/22 The Ashes Third Test (Melbourne) v 2020/21 v India Second Test (Melbourne). Linear (STV) & (Metro): OzTAM National Panel & OzTAM Metro Panel, Total People, Average Audience. VPM: OzTAM VPM Data, Total People, VPM Rating, LIVE + VOD (up to 7 Days). Kayo: Internal Data, LIVE Average Audience. LIVE audiences weighted to duration of LIVE broadcast. Preliminary Overnight Data.
[ii] Source: Total Viewing, 000s, 2021/22 The Ashes Fourth Test (Sydney) v 2020/21 v India Second Test (Sydney). Linear (STV) & (Metro): OzTAM National Panel & OzTAM Metro Panel, Total People, Average Audience. VPM: OzTAM VPM Data, Total People, VPM Rating, LIVE + VOD (up to 7 Days). Kayo: Internal Data, LIVE Average Audience. LIVE audiences weighted to duration of LIVE broadcast. Preliminary Overnight Data.