The battle for the hallowed Ashes urn came alive on the Seven Network yesterday as the Poms crafted an impressive comeback, with the live and free coverage reaching 2.85 million people and session three peaking at 1.07 million.
As England’s Joe Root and Dawid Malan notched up a 159-run partnership through the afternoon to close the gap to just 58 runs heading into day four, the third session delivered 782,000 viewers nationally and 522,000 in the capital cities.
The second session had 708,000 viewers nationally and 490,000 in the capital cities, while 609,000 viewers nationally tuned in for the first session and 423,000 in the capitals. All sessions dominated their timeslots, ranking #1 in 25 to 54s, 16 to 39s and total people.
The Seven Network delivered 78% of the Ashes broadcast audience on Friday across the capital cities and regional markets, with Channel 7 up 128% year-on-year in total people and up 172% in 25 to 54s during day time.