The Bathurst 1000 roars for Seven reaching 4.1 million viewers

The audience jumps on 2020 with a national average of viewers totaling 1.28 million viewers.

The Seven Network’s coverage of the Repco Bathurst 1000 from Mount Panorama was a hit with television audiences yesterday, as over 4.1 million viewers tuned into the turbo-charged action on Channel 7 and 7mate.

Seven’s live and free coverage of the high-octane race averaged 1.28 million total viewers nationally, as Chaz Mostert and Lee Holdsworth became the new Kings of the Mountain in their first drive together. It was the 35^th win at Bathurst for Holden and the first for Walkinshaw Andretti United in its current guise.

The unforgettable action reached new heights in 2021, with the Race average broadcast audience up 11.2% across the capital cities on Network 10’s coverage in 2020, and the Podium up 24.1% on last year.

More than three-quarters of the people who watched the race on television watched it on Seven, while more than 18.6 million minutes were streamed on 7plus, which grabbed a 64% share of live streaming yesterday.

Supercars Championship: Bathurst 1000 Podium:

1. 1.37 million viewers (linear and BVOD) nationally
2. 816,000 capital city viewers
3. #1 across its timeslot in total people and 25 to 54s
4. Linear viewing up 24.1% in total people on 2020, up 10.2% in 25 to 54s
5. Reached 1.83 million viewers nationally, 1.13 million across the capital cities

Supercars Championship: Bathurst 1000 Day 3 Race:

1. 1.28 million viewers (linear and BVOD) nationally
2. 747,000 capital city viewers
3. #1 across its timeslot in total people and 25 to 54s
4. 65% commercial audience share in total people
5. 77% commercial audience share in men 25 to 54
6. Linear viewing up 11.2% in total people on 2020
7. Reached 3.49 million viewers nationally, 2.22 million across the capital cities
8. Seven delivered 76% of the total Race audience on Sunday

7plus:

1. 7plus streamed 18.6 million minutes of Supercars on Sunday
2. 7plus had a dominant 64% commercial share in live streaming on Sunday and 51% in BVOD

Managing Director Seven Melbourne and Head of Network Sport, Lewis Martin, said:

“The Bathurst 1000 is the pinnacle of Australian motorsport and the huge audiences engaged with this year’s adrenaline-charged action on Mount Panorama show that Supercars are back where they belong – on Seven.

“Seven’s live and free coverage of the Bathurst 1000 was led by a star-studded commentary team and for the for the very first time on a free-to-air broadcast, fans didn’t miss a second as Seven continued the coverage uninterrupted during commercial breaks via cutting-edge picture-in-picture technology.

“Bathurst kicked off a massive week of sport on Seven, with the Summer of Cricket starting straight after with an electrifying BBL season opener that saw the Sydney Sixers deliver a record-breaking win over the Melbourne Stars. Test cricket’s ultimate contest, the Ashes, gets underway on Wednesday at the Gabba.”