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Ratings 2021 | Seven reclaims the number 1 network title

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The Seven Network has reclaimed the title of Australia’s #1 television network and achieved the strongest free-to-air commercial audience share growth of any network this year.

Seven Network back at #1

#1 in 2021 survey year

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#1 in demo growth

#1 BVOD in 2021: 7plus

Measured across the 2021 television ratings survey year, the Seven Network has the greatest share of total television viewers in Australia – with or without the inclusion of Seven’s record-breaking Olympic Games Tokyo 2020 coverage.

So far across the calendar year – which measures every day of 2021, including the Olympics – Seven is dominant, ranking #1 in total people, 16 to 39s and under 50s.

Seven’s free digital on-demand and streaming service 7plus once again ranks #1 across the calendar year to date, recording more total minutes and live minutes streamed than any other Australian commercial free-to-air BVOD service in 2021.

Across the 2021 survey year (excluding Olympic weeks 31 and 32), Seven was:

  • #1 in prime time (6pm to midnight) in total people – Seven Network
  • #1 in 19 of the 38 survey weeks – Seven Network
  • #1 multichannel in total people – 7mate
  • #1 multichannel in 25 to 54s and 16 to 39s – 7mate
  • #1 multichannel group – 7mate, 7two, 7flix
  • #1 all day (6am to midnight) – Seven Network

Across the 2021 calendar year so far, Seven is:

  • #1 in prime time in total people, 16 to 39s and under 50s – Seven Network
  • #1 in prime time in total people and 16 to 39s – Channel 7
  • #1 in 26 of the 48 calendar weeks – Seven Network
  • #1 BVOD service – 7plus
  • #1 multichannel in total people – 7mate
  • #1 multichannel in 25 to 54s and 16 to 39s – 7mate
  • #1 multichannel group – 7mate, 7two, 7flix
  • #1 all day (6am to midnight) – Seven Network

Seven has the most watched shows in Australia:

  • #1 program – 2021 AFL Grand Final
  • #1 sporting event – Olympic Games Tokyo 2020
  • #1 winter sport – AFL
  • #1 regular series – The Voice
  • #1 entertainment show – The Voice
  • #1 news program – 7NEWS (#1 for six years in a row)
  • #1 breakfast show – Sunrise (#1 for 18 years in a row)
  • #1 morning show – The Morning Show (#1 for 14 years in a row)
  • #1 Australian drama – Home and Away
  • #1 lifestyle show – Better Homes and Gardens
  • #1 daily quiz show – The Chase Australia

Seven West Media Managing Director and Chief Executive Officer, James Warburton, said:

“It’s great to be back at #1. Seven has now won 13 of the past 15 years and our digital offering 7plus is also the #1 BVOD service for the second year in a row.

“I’m extremely proud of the team at Seven. We have momentum, confidence and the shows Australia wants to watch. We are yet to deliver our full programming schedule, as we lost key productions this year due to COVID-19 lockdowns. Despite these setbacks, more people have watched Seven in 2021 than any other network, with or without the Olympics. Bring on 2022. We are just getting started.”

Seven’s Director of Network Programming, Angus Ross, said:

“We have had an outstanding year and are thrilled to be back on top. Our continued content-led transformation has delivered record-breaking results, with the Olympic Games Tokyo 2020 and Paralympic Games Tokyo 2020 the biggest digital and broadcast event in Australian history, and The Voice the #1 show of 2021.

“Our successful schedule of exciting new and proven content across television and 7plus has captured more viewers and delivered stronger demo share growth than any other network. Next year promises to take Seven to the next level as we bring Australian audiences more must-watch entertainment, news, sport and two of the world’s biggest events: the Winter Olympics and Commonwealth Games.”

Seven West Media Chief Revenue Officer, Kurt Burnette, said:

“Our stellar year has delivered exceptional results for our partners in 2021 and next year will be even bigger. By returning to #1, we’ve proved that no other network has the powerful mix of premium sport, entertainment and news content that brings Australia together and connects with viewers through unmissable moments. Our incredible line-up can’t be matched and Seven is here to stay as Australia’s number one network.”

OLYMPIC GAMES TOKYO 2020

  • Biggest television and streaming event in Australian history
  • Seven’s broadcast up 71% on Rio 2016 nationally, up 80% in the capital cities
  • Opening Ceremony: 3.7 million total viewers
  • Closing Ceremony: 1.9 million total viewers
  • 21 million Australians watched Seven’s live, free and exclusive coverage across 17 days
  • In week 32 of the OzTAM calendar year, Seven Network recorded the biggest prime time commercial share (62.7%) for any network in total people and 25 to 54s (63.3%) since OzTAM ratings started in 2001
  • 7plus: Australians watched more than 4.74 billion minutes on 7plus, making it the biggest digital event in Australian history
  • 7plus: On 25 July, 7plus delivered the biggest day of streaming in Australian television history with 376 million minutes, shattering the previous record of 86 million (held by a State of Origin rugby league match day this year) and 10 times more than the biggest day recorded for Rio 2016

About Seven West Media

Seven West Media (ASX: SWM) is one of Australia’s most prominent media companies, with a market-leading presence in content production across broadcast television, publishing and digital.

The company is home to some of Australia’s most renowned media businesses, including the Seven Network and its affiliate channels 7two, 7mate, 7flix; broadcast video on demand platform 7plus; 7NEWS.com.au; The West Australian; and The Sunday Times. With iconic brands such as Australia’s leading news and breakfast programs 7NEWS and Sunrise, Big Brother, SAS Australia, Farmer Wants A Wife , The Voice, Dancing With The Stars: All Stars, Home and Away, The Chase Australia and Better Homes and Gardens, Seven West Media is also the broadcast partner of theAFL, Cricket Australia, Supercars, the Commonwealth Games and the Olympics.

Source: Metro (OzTAM), RegionalTAM (comb. agg markets). Total audience: linear and BVOD average audience. Linear for

survey year: weeks 7 to 48 (excludes summer weeks 1 to 6, Easter weeks 14 and 15 and Olympics weeks 31 and 32), prime

time 1800-2400 and overall 0600-2400. BVOD: weeks 7 to 48 (includes Easter and Olympics), 24 hour day. Seven Network: metro commercial shares. Program timeslot growth based on metro, same day/timeslot in 2020. News weeks won (metro) and audience (national) weeks 1-48 2021, weeknights 6pm (excl 6.30pm). Sunrise 0700-0900. Home and Away #1 commercial free to air drama, excl Late and multichannel. The Chase Australia #1 nightly quiz show, excl 5pm. Supercars Race coverage, three rounds: 2020 Ten Network (Feb-Aug: Adelaide, Darwin and Townsville) and 2021 Seven Network (Feb-July: Mount Panorama, Darwin, Townsville). AFL Match audience (excludes Pre, Post etc). The Front Bar: weeks 12 to 43. Tokyo 2020 Olympics reach based on VOZ for Seven linear, 7plus and Olympic pop-up channels for Olympic content, Opening and Closing Ceremony VOZ average audience on program name for Opening Ceremony. Biggest week primetime commercial share based on overnight. Data: consolidated 7 prior week 48, overnight week 48.

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