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Wednesday Ratings | GRUEN and HARD QUIZ smash the commercial offerings

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Seven have checked out early, Nine not far behind them, the ABC battles on, and 10…well, all you can see is dust in the shape of a coyote…

Nine start with their best – A Current Affair (664,000) – which is fine however well off the pace of the same show in the same slot one month ago. Adele – Live In London (452,000) draws the larges primetime audience (nearly 40% better than Seven and 50% better than 10) however is crushed by the ABC. Emergency (307,000) and Love Island Australia (150,000) fill out the schedule, such that it is.
Nine first in both primary (18.7%) and network (28.8%) rankings.

Home and Away (526,000) give Seven their best post-News result by far, and it all slides from there. Big Brother Australia VIP (295,000) drops to its lowest viewership this season and that’s saying something. Sub-300k in primetime, and America’s Got Talent (148,000) barely drawing an audience? That, my friends, is contempt for you.
Seven second in both primary (17%) and network (28.1%) rankings.

Not only did the ABC win primetime with the 7:30 (550,000)/Hard Quiz (617,000) pairing, they also smashed the later night offerings with the Gruen (618,000)/Preppers (202,000) double. In fact, from 7:30pm-9:30pm, Aunty was unbeaten. Even a repeat of Back (99,000) and a new ep of Adam Hills: The Last Leg (72,000) could be considered “competitive”.
ABC third in both primary (14%) and network (19%) rankings.

The Project (228,000 6:30pm; 373,000 7pm) slip even further into indignity, especially at 7pm. If 10 aren’t going to cancel it they need to do something – and fast. The Bachelorette Australia (256,000) delivers slightly above its lowest for the season, and in a primetime slot on a commercial network to think this is even remotely acceptable is beyond delusion. Bull (155,000) and Lie With Me (108,000) barely drew an audience in the later and late night.
10 fourth in both primary (8.6%) and network (15.5%) rankings.

SBS’s Wednesday started with Scotland’s Sacred Islands with Ben Fogle (206,000), and extended into the first episode of Could You Survive On The Breadline? (180,000), followed by Before We Die (UK) (57,000).
SBS fifth in both primary (5.1%) and network (8.6%) rankings.


KEY DEMOS

16-39: Gruen (104,000) tops out ahead of The Bachelorette Australia, The Project 7pm, Hard Quiz, and Nine News 6:30pm.

18-49: Gruen (178,000) leads Nine News 6:30pm/6pm, The Project 7pm, and Seven News 6:30pm.

25-54: Gruen (217,000) lands the triple demo win, followed by Nine News 6:30pm, Seven News 6:30pm, Nine News 6pm, and Seven News 6pm.


MULTI-CHANNELS

Bluey – EV (143,000) on ABC Kids/TV Plus landed the win in the multi-channel race for Wednesday.


BREKKY BATTLE

Sunrise (234,000)
The Today Show (233,000)
ABC Breakfast (182,000 (116,000 ABC; 66,000 ABC News))


DAILY CONSOLIDATED 7 TOTAL TV

No changes to the last week’s primetime standings once the Total TV figures are in: Parental Guidance (Nine) lifted 26% to 915,000; Big Brother Australia VIP (Seven) lifted 33% to 607,000; and The Bachelorette Australia (10) lifted 46% to 491,000.

The BVOD best were Love Island Australia (262,000), Home and Away (143,000), The Bachelorette Australia (121,000), and Parental Guidance (104,000).

Here’s the five shows that lifted the most from their overnight figures:

ProgramNetworkTotal TV% lift
Love Island AustraliaNine521,000171
The Bachelorette Australia10491,00046
PreppersABC540,00041
Gogglebox Australia10877,00033
Big Brother Australia VIPSeven607,00033

Primary Channels, Key Demos, Multi-Channels, Brekky Battle: All figures Total People, Five City Metro (5CM); overnights only.

Daily Consolidated 7 Total TV: All figures Total People, Consolidated 7 day Five City Metro (5CM) + Regional (Reg) + BVOD (Broadcast Video on Demand); % lift compared to overnight figures.

Top 20 Overnight Metro

Top 20 Multi-Channel Shows

Overnight Network Share

Top 20 Foxtel Shows

Daily Consolidated 7 Total TV Program Rankings

Data © OzTAM Pty Limited 2021. The data may not be reproduced, published or communicated (electronically or in hard copy} in whole or in part, without the prior written consent of OzTAM.

Note: Program performance and ranking information subject to change when not based on final program logs. Programs with the same name on one or more primary or multichannel, are aggregated into one network figure.

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Seven have checked out early, Nine not far behind them, the ABC battles on, and 10…well, all you can see is dust in the shape of a coyote…

Nine start with their best – A Current Affair (664,000) – which is fine however well off the pace of the same show in the same slot one month ago. Adele – Live In London (452,000) draws the larges primetime audience (nearly 40% better than Seven and 50% better than 10) however is crushed by the ABC. Emergency (307,000) and Love Island Australia (150,000) fill out the schedule, such that it is.
Nine first in both primary (18.7%) and network (28.8%) rankings.

Home and Away (526,000) give Seven their best post-News result by far, and it all slides from there. Big Brother Australia VIP (295,000) drops to its lowest viewership this season and that’s saying something. Sub-300k in primetime, and America’s Got Talent (148,000) barely drawing an audience? That, my friends, is contempt for you.
Seven second in both primary (17%) and network (28.1%) rankings.

Not only did the ABC win primetime with the 7:30 (550,000)/Hard Quiz (617,000) pairing, they also smashed the later night offerings with the Gruen (618,000)/Preppers (202,000) double. In fact, from 7:30pm-9:30pm, Aunty was unbeaten. Even a repeat of Back (99,000) and a new ep of Adam Hills: The Last Leg (72,000) could be considered “competitive”.
ABC third in both primary (14%) and network (19%) rankings.

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The Project (228,000 6:30pm; 373,000 7pm) slip even further into indignity, especially at 7pm. If 10 aren’t going to cancel it they need to do something – and fast. The Bachelorette Australia (256,000) delivers slightly above its lowest for the season, and in a primetime slot on a commercial network to think this is even remotely acceptable is beyond delusion. Bull (155,000) and Lie With Me (108,000) barely drew an audience in the later and late night.
10 fourth in both primary (8.6%) and network (15.5%) rankings.

SBS’s Wednesday started with Scotland’s Sacred Islands with Ben Fogle (206,000), and extended into the first episode of Could You Survive On The Breadline? (180,000), followed by Before We Die (UK) (57,000).
SBS fifth in both primary (5.1%) and network (8.6%) rankings.


KEY DEMOS

16-39: Gruen (104,000) tops out ahead of The Bachelorette Australia, The Project 7pm, Hard Quiz, and Nine News 6:30pm.

18-49: Gruen (178,000) leads Nine News 6:30pm/6pm, The Project 7pm, and Seven News 6:30pm.

25-54: Gruen (217,000) lands the triple demo win, followed by Nine News 6:30pm, Seven News 6:30pm, Nine News 6pm, and Seven News 6pm.


MULTI-CHANNELS

Bluey – EV (143,000) on ABC Kids/TV Plus landed the win in the multi-channel race for Wednesday.


BREKKY BATTLE

Sunrise (234,000)
The Today Show (233,000)
ABC Breakfast (182,000 (116,000 ABC; 66,000 ABC News))


DAILY CONSOLIDATED 7 TOTAL TV

- ADVERTISEMENT -

No changes to the last week’s primetime standings once the Total TV figures are in: Parental Guidance (Nine) lifted 26% to 915,000; Big Brother Australia VIP (Seven) lifted 33% to 607,000; and The Bachelorette Australia (10) lifted 46% to 491,000.

The BVOD best were Love Island Australia (262,000), Home and Away (143,000), The Bachelorette Australia (121,000), and Parental Guidance (104,000).

Here’s the five shows that lifted the most from their overnight figures:

ProgramNetworkTotal TV% lift
Love Island AustraliaNine521,000171
The Bachelorette Australia10491,00046
PreppersABC540,00041
Gogglebox Australia10877,00033
Big Brother Australia VIPSeven607,00033

Primary Channels, Key Demos, Multi-Channels, Brekky Battle: All figures Total People, Five City Metro (5CM); overnights only.

Daily Consolidated 7 Total TV: All figures Total People, Consolidated 7 day Five City Metro (5CM) + Regional (Reg) + BVOD (Broadcast Video on Demand); % lift compared to overnight figures.

Top 20 Overnight Metro

Top 20 Multi-Channel Shows

Overnight Network Share

Top 20 Foxtel Shows

Daily Consolidated 7 Total TV Program Rankings

Data © OzTAM Pty Limited 2021. The data may not be reproduced, published or communicated (electronically or in hard copy} in whole or in part, without the prior written consent of OzTAM.

Note: Program performance and ranking information subject to change when not based on final program logs. Programs with the same name on one or more primary or multichannel, are aggregated into one network figure.

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Steve Molkhttps://tvblackbox.com.au/author-steve-molk/
Steve Molk is sharply focused on the business of TV in Australia across all its formats - FTA broadcast, commercial, subscription, catch up & BVOD. Based on the Central Coast of NSW he's a passionate advocate for Australian-made programming, particularly drama and comedy. He loves podcasting, gaming & watching too much TV. For all media enquiries please call or text 0401-709-405
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Comments

  1. Nine have said that their biggest revenue comes in from selling ads during the 6:00pm news and A Current Affair. Presumably they are not too unhappy despite the fall away after 7:30pm. Primetime really starts at 6:00pm, not 7:30pm.

    • Hi Gerard – All the commercial networks make their biggest cash from 6pm-7:30pm, unless their primetime (starting at 7:30pm) offering is doing massive business. 6pm is News, it is not primetime.

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