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Thursday Ratings | Pretty much nobody watched FTA TV last night

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With summer starting to come into full effect though the ratings year still rolling, Free-To-Air TV is showing it is in a dangerous place.

Even Home and Away (501,000 7pm; 446,000 7:30pm-8:30pm late) struggled for Seven, coming in first in primetime though 446k is nothing to shout about when you’re first. The 7pm offering almost fell under 500k as well. America’s Got Talent (187,000) is perplexing as to why they continue with broadcasting content that is barely considered filler.
Seven tied first in primary (17.6%) and second in network (28.3%) rankings.

A Current Affair (625,000) up marginally on the same slot last week, and the clear winner in the timeslot. RBT (394,000) fourth in primetime behind the ABC. A repeat of Paramedics (350,000) couldn’t offer better though still second behind the football. Love Island Australia (152,000) and Love Island Australia Afterparty (62,000) leaning really heavily on the Total TV numbers in the later and late night slots.
Nine tied first in primary (17.6%) and second in network (27.7%) rankings.

If this is how 10 intend to climb out of their funk, they need to start digging upwards. The Project (198,000 6:30pm; 270,000 7pm) drew a record LOW crowd for a weeknight, and even though it was a qualifier game the Football: Socceroos v Saudi Arabia (258,000 pre-game; 434,000 game; 175,000 post-game) match barely slid into second in primetime (and, honestly, anything sub-500k should be pilloried for under-performing at 7:30pm). A repeat of The Cheap Seats (63,000) was broadcast.
10 third in both primary (12.6%) and network (19.3%) rankings.

Another soft Thursday for the ABC. 7:30 (448,000) and Spying on the Scammers (387,000) didn’t raise many eyebrows though the pair did manage to come third in primetime. Q+A (263,000) up on last week though anything sub-300k is reinforcing Thursday nights as a bad move. Repeats of Doctor Who (82,000) and You Can’t Ask That (62,000) filled out the schedule.
ABC fourth in both primary (10.5%) and network (15.7%) rankings.

SBS’s Thursday rolled out with Devon & Cornwall with Michael Portillo (209,000), Red Election (92,000), and America After 9/11 (55,000).
SBS fifth in both primary (4.4%) and network (9%) rankings.


KEY DEMOS

16-39: Football: Socceroos v Saudi Arabia (121,000) triumphed over Nine News 6pm/6:30pm, The Project 7pm, and Seven News 6pm.

18-49: Football: Socceroos v Saudi Arabia (196,000) beat out Nine News 6:30pm/6pm, Seven News 6pm, and A Current Affair.

25-54: Nine News 6:30 (245,000) takes the win, followed by Nine News 6pm, Football: Socceroos v Saudi Arabia, Seven News 6pm, and A Current Affair.


MULTI-CHANNELS

Bluey – AM (136,000) on ABC TV Kids/TV Plus brought home the multi-channel win on Thursday.


BREKKY BATTLE

Sunrise (237,000)
The Today Show (229,000)
ABC Breakfast (223,000 (123,000 ABC; 100,000 ABC News))


DAILY CONSOLIDATED 7 TOTAL TV

No change to last week’s primetime order once the Total TV figures were added. Home and Away – Late (Seven) lifted 22% to 703,000; RBT (Nine) lifted 5% to 633,000; and The Bachelorette Australia (10) lifted 36% to 584,000.

The BVOD best were Love Island Australia (193,000), The Bachelorette Australia (101,000), and Home and Away (100,000).

Here’s the five shows that lifted the most from their overnight figures:

ProgramNetworkTotal TV% lift
Love Island AustraliaNine469,000130
The Bachelorette Australia10584,00036
Home and AwaySeven545,00029
Gogglebox Australia10939,00023
Home and Away – LateSeven703,00022

Primary Channels, Key Demos, Multi-Channels, Brekky Battle: All figures Total People, Five City Metro (5CM); overnights only.

Daily Consolidated 7 Total TV: All figures Total People, Consolidated 7 day Five City Metro (5CM) + Regional (Reg) + BVOD (Broadcast Video on Demand); % lift compared to overnight figures.

Top 20 Overnight Metro

Top 20 Multi-Channel Shows

Overnight Network Share

Top 20 Foxtel Shows

Daily Consolidated 7 Total TV Program Rankings

Data © OzTAM Pty Limited 2021. The data may not be reproduced, published or communicated (electronically or in hard copy} in whole or in part, without the prior written consent of OzTAM.

Note: Program performance and ranking information subject to change when not based on final program logs. Programs with the same name on one or more primary or multichannel, are aggregated into one network figure.

- ADVERTISEMENT -

With summer starting to come into full effect though the ratings year still rolling, Free-To-Air TV is showing it is in a dangerous place.

Even Home and Away (501,000 7pm; 446,000 7:30pm-8:30pm late) struggled for Seven, coming in first in primetime though 446k is nothing to shout about when you’re first. The 7pm offering almost fell under 500k as well. America’s Got Talent (187,000) is perplexing as to why they continue with broadcasting content that is barely considered filler.
Seven tied first in primary (17.6%) and second in network (28.3%) rankings.

A Current Affair (625,000) up marginally on the same slot last week, and the clear winner in the timeslot. RBT (394,000) fourth in primetime behind the ABC. A repeat of Paramedics (350,000) couldn’t offer better though still second behind the football. Love Island Australia (152,000) and Love Island Australia Afterparty (62,000) leaning really heavily on the Total TV numbers in the later and late night slots.
Nine tied first in primary (17.6%) and second in network (27.7%) rankings.

If this is how 10 intend to climb out of their funk, they need to start digging upwards. The Project (198,000 6:30pm; 270,000 7pm) drew a record LOW crowd for a weeknight, and even though it was a qualifier game the Football: Socceroos v Saudi Arabia (258,000 pre-game; 434,000 game; 175,000 post-game) match barely slid into second in primetime (and, honestly, anything sub-500k should be pilloried for under-performing at 7:30pm). A repeat of The Cheap Seats (63,000) was broadcast.
10 third in both primary (12.6%) and network (19.3%) rankings.

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Another soft Thursday for the ABC. 7:30 (448,000) and Spying on the Scammers (387,000) didn’t raise many eyebrows though the pair did manage to come third in primetime. Q+A (263,000) up on last week though anything sub-300k is reinforcing Thursday nights as a bad move. Repeats of Doctor Who (82,000) and You Can’t Ask That (62,000) filled out the schedule.
ABC fourth in both primary (10.5%) and network (15.7%) rankings.

SBS’s Thursday rolled out with Devon & Cornwall with Michael Portillo (209,000), Red Election (92,000), and America After 9/11 (55,000).
SBS fifth in both primary (4.4%) and network (9%) rankings.


KEY DEMOS

16-39: Football: Socceroos v Saudi Arabia (121,000) triumphed over Nine News 6pm/6:30pm, The Project 7pm, and Seven News 6pm.

18-49: Football: Socceroos v Saudi Arabia (196,000) beat out Nine News 6:30pm/6pm, Seven News 6pm, and A Current Affair.

25-54: Nine News 6:30 (245,000) takes the win, followed by Nine News 6pm, Football: Socceroos v Saudi Arabia, Seven News 6pm, and A Current Affair.


MULTI-CHANNELS

Bluey – AM (136,000) on ABC TV Kids/TV Plus brought home the multi-channel win on Thursday.


BREKKY BATTLE

Sunrise (237,000)
The Today Show (229,000)
ABC Breakfast (223,000 (123,000 ABC; 100,000 ABC News))


DAILY CONSOLIDATED 7 TOTAL TV

- ADVERTISEMENT -

No change to last week’s primetime order once the Total TV figures were added. Home and Away – Late (Seven) lifted 22% to 703,000; RBT (Nine) lifted 5% to 633,000; and The Bachelorette Australia (10) lifted 36% to 584,000.

The BVOD best were Love Island Australia (193,000), The Bachelorette Australia (101,000), and Home and Away (100,000).

Here’s the five shows that lifted the most from their overnight figures:

ProgramNetworkTotal TV% lift
Love Island AustraliaNine469,000130
The Bachelorette Australia10584,00036
Home and AwaySeven545,00029
Gogglebox Australia10939,00023
Home and Away – LateSeven703,00022

Primary Channels, Key Demos, Multi-Channels, Brekky Battle: All figures Total People, Five City Metro (5CM); overnights only.

Daily Consolidated 7 Total TV: All figures Total People, Consolidated 7 day Five City Metro (5CM) + Regional (Reg) + BVOD (Broadcast Video on Demand); % lift compared to overnight figures.

Top 20 Overnight Metro

Top 20 Multi-Channel Shows

Overnight Network Share

Top 20 Foxtel Shows

Daily Consolidated 7 Total TV Program Rankings

Data © OzTAM Pty Limited 2021. The data may not be reproduced, published or communicated (electronically or in hard copy} in whole or in part, without the prior written consent of OzTAM.

Note: Program performance and ranking information subject to change when not based on final program logs. Programs with the same name on one or more primary or multichannel, are aggregated into one network figure.

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Steve Molkhttps://tvblackbox.com.au/author-steve-molk/
Steve Molk is sharply focused on the business of TV in Australia across all its formats - FTA broadcast, commercial, subscription, catch up & BVOD. Based on the Central Coast of NSW he's a passionate advocate for Australian-made programming, particularly drama and comedy. He loves podcasting, gaming & watching too much TV. For all media enquiries please call or text 0401-709-405
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