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Thursday Ratings | GOGGLEBOX AUSTRALIA soars as THE BACHELORETTE AUSTRALIA sinks

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First and second aren’t the important story here; what’s happening (or, rather, isn’t happening) on 10 is all sorts of cray.

A Current Affair (685,000) continues to be way off its usual 800k pace for Nine. Maybe it’ll kick back up next week? RBT (435,000) drops in to land a solid second in primetime, followed by Paramedics (408,000) which slid, though second in the later night. Love Island Australia (168,000) and Love Island Australia Afterparty (67,000) consistent with the overnights all week – as predicted, the real story is in the Total TV figures and BVOD from last week.
Nine first in both primary (18.3%) and network (28.2%) rankings.

Seven’s Thursdays lean hard on Home and Away (541,000 7pm; 523,000 7:30pm-8:30pm late), which continues to help them to win primetime (though all figures are underwhelming). America’s Got Talent (234,000) fills out the rest of the schedule.
Seven second in both primary (17.8%) and network (26.7%) rankings.

Poor 10! The first half of their night, including primetime, is in the ratings toilet!
The Project (241,000 6:30pm; 394,000 7pm) continues to struggle, and The Bachelorette Australia (345,000) sinks even lower than last night’s premiere. These are just above the same numbers that 10 used to justify dumping Making It Australia to the “all-new” time of Saturday 6pm. Gogglebox Australia (596,000) continues to be a high point (even up on last week), however the poor lead-in did nothing to help it. A repeat of The Cheap Seats (204,000) and a new ep of Blue Bloods (80,000) trail off into the late night.
10 third in both primary (13.7%) and network (20.4%) rankings.

7:30 (515,000) and a repeat of Foreign Correspondent (353,000) don’t light any fires, though still land third in primetime. Q+A (265,000) continues its very low average, sliding a little further with this week’s ep. Secrets of the Museum (156,000) and a repeat of You Can’t Ask That (98,000) complete the night.
ABC fourth in both primary (11.1%) and network (15.5%) rankings.

Thursday on SBS rolled out with Devon & Cornwall with Michael Portillo (253,000), Billion Pound Bond Street (127,000), and the final episode of New Gold Mountain (97,000).
SBS fifth in both primary (5.2%) and network (9.1%) rankings.


KEY DEMOS

16-39: Gogglebox Australia (187,000) beat out The Bachelorette Australia, Nine News 6:30pm, The Project 7pm, and Nine News 6pm.

18-49: Gogglebox Australia (292,000) led Nine News 6:30pm/6pm, The Bachelorette Australia, and Seven News 6pm.

25-54: Gogglebox Australia (320,000) pulls 10 another rare triple demo win, followed by Nine News 6:30pm/6pm, and Seven News 6pm/6:30pm.


MULTI-CHANNELS

A repeat of 8 Out Of 10 Cats Does Countdown (124,000) on SBS VICELAND takes out the multi-channel race on Thursday.


BREKKY BATTLE

Sunrise (259,000)
The Today Show (257,000)
ABC Breakfast (202,000 (110,000 ABC; 92,000 ABC News))


DAILY CONSOLIDATED 7 TOTAL TV

The addition of the Total TV figures did not change the order in last week’s primetime. Home and Away – late (Seven) lifted 21% to 1,137,000; Paramedics (Nine) lifted 16% 684,000; and a repeat of Ambulance Australia (10) lifted 7% to 360,000.

The BVOD best were Love Island Australia (256,000), Home and Away – late (154,000) and Home and Away (151,000).

Here’s the five shows that lifted the most from their overnight figures:

ProgramNetworkTotal TV% lift
Love Island AustraliaNine542,000137
New Gold MountainSBS390,00091
Home and Away – lateSeven1,137,00021
Gogglebox Australia10966,00021
Home and AwaySeven1,156,00020

Primary Channels, Key Demos, Multi-Channels, Brekky Battle: All figures Total People, Five City Metro (5CM); overnights only.

Daily Consolidated 7 Total TV: All figures Total People, Consolidated 7 day Five City Metro (5CM) + Regional (Reg) + BVOD (Broadcast Video on Demand); % lift compared to overnight figures.

Top 20 Overnight Metro

Top 20 Multi-Channel Shows

Overnight Network Share

Top 20 Foxtel Shows

Daily Consolidated 7 Total TV Program Rankings

Data © OzTAM Pty Limited 2021. The data may not be reproduced, published or communicated (electronically or in hard copy} in whole or in part, without the prior written consent of OzTAM.

Note: Program performance and ranking information subject to change when not based on final program logs. Programs with the same name on one or more primary or multichannel, are aggregated into one network figure.

- ADVERTISEMENT -

First and second aren’t the important story here; what’s happening (or, rather, isn’t happening) on 10 is all sorts of cray.

A Current Affair (685,000) continues to be way off its usual 800k pace for Nine. Maybe it’ll kick back up next week? RBT (435,000) drops in to land a solid second in primetime, followed by Paramedics (408,000) which slid, though second in the later night. Love Island Australia (168,000) and Love Island Australia Afterparty (67,000) consistent with the overnights all week – as predicted, the real story is in the Total TV figures and BVOD from last week.
Nine first in both primary (18.3%) and network (28.2%) rankings.

Seven’s Thursdays lean hard on Home and Away (541,000 7pm; 523,000 7:30pm-8:30pm late), which continues to help them to win primetime (though all figures are underwhelming). America’s Got Talent (234,000) fills out the rest of the schedule.
Seven second in both primary (17.8%) and network (26.7%) rankings.

Poor 10! The first half of their night, including primetime, is in the ratings toilet!
The Project (241,000 6:30pm; 394,000 7pm) continues to struggle, and The Bachelorette Australia (345,000) sinks even lower than last night’s premiere. These are just above the same numbers that 10 used to justify dumping Making It Australia to the “all-new” time of Saturday 6pm. Gogglebox Australia (596,000) continues to be a high point (even up on last week), however the poor lead-in did nothing to help it. A repeat of The Cheap Seats (204,000) and a new ep of Blue Bloods (80,000) trail off into the late night.
10 third in both primary (13.7%) and network (20.4%) rankings.

- ADVERTISEMENT -

7:30 (515,000) and a repeat of Foreign Correspondent (353,000) don’t light any fires, though still land third in primetime. Q+A (265,000) continues its very low average, sliding a little further with this week’s ep. Secrets of the Museum (156,000) and a repeat of You Can’t Ask That (98,000) complete the night.
ABC fourth in both primary (11.1%) and network (15.5%) rankings.

Thursday on SBS rolled out with Devon & Cornwall with Michael Portillo (253,000), Billion Pound Bond Street (127,000), and the final episode of New Gold Mountain (97,000).
SBS fifth in both primary (5.2%) and network (9.1%) rankings.


KEY DEMOS

16-39: Gogglebox Australia (187,000) beat out The Bachelorette Australia, Nine News 6:30pm, The Project 7pm, and Nine News 6pm.

18-49: Gogglebox Australia (292,000) led Nine News 6:30pm/6pm, The Bachelorette Australia, and Seven News 6pm.

25-54: Gogglebox Australia (320,000) pulls 10 another rare triple demo win, followed by Nine News 6:30pm/6pm, and Seven News 6pm/6:30pm.


MULTI-CHANNELS

A repeat of 8 Out Of 10 Cats Does Countdown (124,000) on SBS VICELAND takes out the multi-channel race on Thursday.


BREKKY BATTLE

Sunrise (259,000)
The Today Show (257,000)
ABC Breakfast (202,000 (110,000 ABC; 92,000 ABC News))


DAILY CONSOLIDATED 7 TOTAL TV

- ADVERTISEMENT -

The addition of the Total TV figures did not change the order in last week’s primetime. Home and Away – late (Seven) lifted 21% to 1,137,000; Paramedics (Nine) lifted 16% 684,000; and a repeat of Ambulance Australia (10) lifted 7% to 360,000.

The BVOD best were Love Island Australia (256,000), Home and Away – late (154,000) and Home and Away (151,000).

Here’s the five shows that lifted the most from their overnight figures:

ProgramNetworkTotal TV% lift
Love Island AustraliaNine542,000137
New Gold MountainSBS390,00091
Home and Away – lateSeven1,137,00021
Gogglebox Australia10966,00021
Home and AwaySeven1,156,00020

Primary Channels, Key Demos, Multi-Channels, Brekky Battle: All figures Total People, Five City Metro (5CM); overnights only.

Daily Consolidated 7 Total TV: All figures Total People, Consolidated 7 day Five City Metro (5CM) + Regional (Reg) + BVOD (Broadcast Video on Demand); % lift compared to overnight figures.

Top 20 Overnight Metro

Top 20 Multi-Channel Shows

Overnight Network Share

Top 20 Foxtel Shows

Daily Consolidated 7 Total TV Program Rankings

Data © OzTAM Pty Limited 2021. The data may not be reproduced, published or communicated (electronically or in hard copy} in whole or in part, without the prior written consent of OzTAM.

Note: Program performance and ranking information subject to change when not based on final program logs. Programs with the same name on one or more primary or multichannel, are aggregated into one network figure.

Steve Molkhttps://tvblackbox.com.au/author-steve-molk/
Steve Molk is sharply focused on the business of TV in Australia across all its formats - FTA broadcast, commercial, subscription, catch up & BVOD. Based on the Central Coast of NSW he's a passionate advocate for Australian-made programming, particularly drama and comedy. He loves podcasting, gaming & watching too much TV. For all media enquiries please call or text 0401-709-405
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