The Foxtel Group today announced a new multi-year agreement with Augusta National Golf Club that will see the Masters Tournament shown live on Foxtel and Kayo from 2022.
The agreement will also see the Foxtel Group show the Augusta National Women’s Amateur and two amateur initiatives co-founded by Augusta National in the Asia-Pacific Amateur Championship and the Latin America Amateur Championship.
The holy grail of golf events, the Masters is presented bigger and better than ever with a dedicated Masters pop-up channel, more than 100 hours of live coverage, special coverage of the famous Amen Corner in 4K Ultra HD, and exclusive programming Aussies at the Masters.
Rebecca McCloy, Foxtel Group Commercial Director – Sports, said:
“We are thrilled to be continuing our long and valued partnership with Augusta National. The Masters is one of the most prestigious sporting events of the year, and we are delighted to showcase it, and Augusta National’s amateur events, for our 2.4 million sports subscribers watching on Foxtel and streaming on Kayo.
“The 85th Masters played this year drew the largest audience since 2016, and the dedicated Masters pop-up channel on Foxtel saw over 2.7 million hours viewed. We saw audiences grow + 28% year on year, and it is extremely exciting to bring the Masters to a new audience of fans through Kayo.
“As the home of golf in Australia, we look forward to bringing fans more coverage and greater access than ever before from this truly one-of-a kind sporting event. Foxtel and Kayo customers will continue to all enjoy all four majors as well as the PGA Tour, the LPGA Tour and the Ryder Cup.”
Golf audiences have grown around the world as the feats of the best golfers are showcased, with Australia’s Cameron Smith’s rise in the world golf rankings and Lucas Herbert’s recent win on the European Tour now earning his PGA Tour card for next season, along with Adam Scott, Marc Leishman and Jason Day.
