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Thursday Ratings | GOGGLEBOX AUSTRALIA wins; MAKING IT AUSTRALIA loses

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A tale of two significantly different programs for 10, while Seven’s soapie does some heavy lifting to win the 7:30pm slot.

Seven’s Thursday now always starts with a triple ep of Home and Away (585,000 7pm; 555,000 7:30pm/8pm “late”), and it was enough to help them pip Nine for the night. Afterwards in BNE/SYD you were served MOVIE: 27 Dresses (98,000); meanwhile in MEL/ADL/PER the schedule gave you a repeat of SAS Australia (76,000). The Front Bar (382,000) appeared in all markets in different timeslots.
Seven first in both primary (20.6%) and network (29.7%) rankings.

A Current Affair (686,000) slips significantly for Nine, and while RBT (519,000) does admirably it only landed second in the slot. Epstein’s Shadow: Ghislaine Maxwell (290,000) barely raised a flutter, and Reported Missing (166,000) was largely ignored.
Nine second in both primary (18.1%) and network (26%) rankings.

10 are in all sorts of trouble. The Project (255,000 6:30pm; 440,000 7pm) down again under 500k for the 7pm half, and Making It Australia (401,000) sinks further with its second ep…fourth in the slot(!). What a shame. Gogglebox Australia (610,000) the biggest entertainment program of the night and affected by the smaller lead-in. Repeats of The Cheap Seats (218,000) and Blue Bloods (91,000) complete the schedule.
10 third in both primary (13.7%) and network (20.5%) rankings.

The 7:30 (589,000)/Foreign Correspondent (381,000) land the ABC in third in the slot, however Q+A (267,000) dips again…this is starting to look like it ebbs and flows based on host choice. A Life In Ten Pictures (161,000) rounds out the night.
ABC fourth in both primary (11.2%) and network (15.7%) rankings.

Walking Britain’s Lost Railways (170,000) starts SBS’s Thursday with their best numbers, then parlays into Battle of Alcatraz (136,000) and The Victim (69,000).
SBS fifth in both primary (4.1%) and network (8.2%) rankings.


KEY DEMOS

16-39: Gogglebox Australia (167,000) beat out Nine News 6pm, The Project 7pm, Nine News 6:30pm, and Seven News 6pm.

18-49: Gogglebox Australia (300,000) triumphant, followed by Seven News 6pm, Nine News 6pm, Seven News 6:30pm, and Nine News 6:30pm.

25-54: Gogglebox Australia (331,000) takes the triple demo win, ahead of Nine News 6pm, Seven News 6pm, Nine News 6:30pm, and Seven News 6:30pm.


MULTI-CHANNELS

ABC News Mornings (150,000) on ABC NEWS took out the multi-channel race for Thursday.


BREKKY BATTLE

Sunrise (268,000)
The Today Show (257,000)
ABC Breakfast (209,000 (120,000 ABC; 89,000 ABC News))


DAILY CONSOLIDATED 7 TOTAL TV

The ‘late’ airing of Home and Away (Seven) saw the biggest bump (23%) in the 7:30pm slot and rose to 1,029,000. Mirror Mirror part 2 (10) jumped 16% to 948,000, and RBT (Nine) lifted 6% to 727,000.

Here’s the five shows that lifted the most from their overnight figures:

ProgramNetworkTotal TV% lift
9/11: Life Under AttackABC425,00028
Gogglebox Australia101,029,00023
Home and Away (late)Seven1,075,00021
Home and AwaySeven1,134,00018
Mirror Mirror (part 2)10948,00016

Primary Channels, Key Demos, Multi-Channels, Brekky Battle: All figures Total People, Five City Metro (5CM); overnights only.

Daily Consolidated 7 Total TV: All figures Total People, Consolidated 7 day Five City Metro (5CM) + Regional (Reg) + BVOD (Broadcast Video on Demand); % lift compared to overnight figures.

Top 20 Overnight Metro

Top 20 Multi-Channel Shows

Overnight Network Share

Top 20 Foxtel Shows

Daily Consolidated 7 Total TV Program Rankings

Data © OzTAM Pty Limited 2021. The data may not be reproduced, published or communicated (electronically or in hard copy} in whole or in part, without the prior written consent of OzTAM.

Note: Program performance and ranking information subject to change when not based on final program logs. Programs with the same name on one or more primary or multichannel, are aggregated into one network figure.

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A tale of two significantly different programs for 10, while Seven’s soapie does some heavy lifting to win the 7:30pm slot.

Seven’s Thursday now always starts with a triple ep of Home and Away (585,000 7pm; 555,000 7:30pm/8pm “late”), and it was enough to help them pip Nine for the night. Afterwards in BNE/SYD you were served MOVIE: 27 Dresses (98,000); meanwhile in MEL/ADL/PER the schedule gave you a repeat of SAS Australia (76,000). The Front Bar (382,000) appeared in all markets in different timeslots.
Seven first in both primary (20.6%) and network (29.7%) rankings.

A Current Affair (686,000) slips significantly for Nine, and while RBT (519,000) does admirably it only landed second in the slot. Epstein’s Shadow: Ghislaine Maxwell (290,000) barely raised a flutter, and Reported Missing (166,000) was largely ignored.
Nine second in both primary (18.1%) and network (26%) rankings.

10 are in all sorts of trouble. The Project (255,000 6:30pm; 440,000 7pm) down again under 500k for the 7pm half, and Making It Australia (401,000) sinks further with its second ep…fourth in the slot(!). What a shame. Gogglebox Australia (610,000) the biggest entertainment program of the night and affected by the smaller lead-in. Repeats of The Cheap Seats (218,000) and Blue Bloods (91,000) complete the schedule.
10 third in both primary (13.7%) and network (20.5%) rankings.

- ADVERTISEMENT -

The 7:30 (589,000)/Foreign Correspondent (381,000) land the ABC in third in the slot, however Q+A (267,000) dips again…this is starting to look like it ebbs and flows based on host choice. A Life In Ten Pictures (161,000) rounds out the night.
ABC fourth in both primary (11.2%) and network (15.7%) rankings.

Walking Britain’s Lost Railways (170,000) starts SBS’s Thursday with their best numbers, then parlays into Battle of Alcatraz (136,000) and The Victim (69,000).
SBS fifth in both primary (4.1%) and network (8.2%) rankings.


KEY DEMOS

16-39: Gogglebox Australia (167,000) beat out Nine News 6pm, The Project 7pm, Nine News 6:30pm, and Seven News 6pm.

18-49: Gogglebox Australia (300,000) triumphant, followed by Seven News 6pm, Nine News 6pm, Seven News 6:30pm, and Nine News 6:30pm.

25-54: Gogglebox Australia (331,000) takes the triple demo win, ahead of Nine News 6pm, Seven News 6pm, Nine News 6:30pm, and Seven News 6:30pm.


MULTI-CHANNELS

ABC News Mornings (150,000) on ABC NEWS took out the multi-channel race for Thursday.


BREKKY BATTLE

Sunrise (268,000)
The Today Show (257,000)
ABC Breakfast (209,000 (120,000 ABC; 89,000 ABC News))


DAILY CONSOLIDATED 7 TOTAL TV

- ADVERTISEMENT -

The ‘late’ airing of Home and Away (Seven) saw the biggest bump (23%) in the 7:30pm slot and rose to 1,029,000. Mirror Mirror part 2 (10) jumped 16% to 948,000, and RBT (Nine) lifted 6% to 727,000.

Here’s the five shows that lifted the most from their overnight figures:

ProgramNetworkTotal TV% lift
9/11: Life Under AttackABC425,00028
Gogglebox Australia101,029,00023
Home and Away (late)Seven1,075,00021
Home and AwaySeven1,134,00018
Mirror Mirror (part 2)10948,00016

Primary Channels, Key Demos, Multi-Channels, Brekky Battle: All figures Total People, Five City Metro (5CM); overnights only.

Daily Consolidated 7 Total TV: All figures Total People, Consolidated 7 day Five City Metro (5CM) + Regional (Reg) + BVOD (Broadcast Video on Demand); % lift compared to overnight figures.

Top 20 Overnight Metro

Top 20 Multi-Channel Shows

Overnight Network Share

Top 20 Foxtel Shows

Daily Consolidated 7 Total TV Program Rankings

Data © OzTAM Pty Limited 2021. The data may not be reproduced, published or communicated (electronically or in hard copy} in whole or in part, without the prior written consent of OzTAM.

Note: Program performance and ranking information subject to change when not based on final program logs. Programs with the same name on one or more primary or multichannel, are aggregated into one network figure.

Steve Molkhttps://tvblackbox.com.au/author-steve-molk/
Steve Molk is sharply focused on the business of TV in Australia across all its formats - FTA broadcast, commercial, subscription, catch up & BVOD. Based on the Central Coast of NSW he's a passionate advocate for Australian-made programming, particularly drama and comedy. He loves podcasting, gaming & watching too much TV. For all media enquiries please call or text 0401-709-405
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