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FOXTEL breaks rules with live sport betting promotion

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Foxtel has breached broadcasting rules by airing a segment promoting a betting service during the live broadcast of an AFL match on Easter Monday afternoon.

An Australian Communications and Media Authority (ACMA) investigation found the broadcast breached the rules in the Subscription Broadcast Television Codes of Practice 2013.

ACMA Chair Nerida O’Loughlin said under the rules broadcasters must not air gambling advertising during or within five minutes of live sports broadcast between 5 am and 8.30 pm.

“These rules are in place to reduce exposure to betting promotions. In particular, parents worry about their children seeing gambling ads, especially those associated with shared family activities like sport,”

– said Ms O’Loughlin.

“Foxtel is well aware of the rules and it is disappointing that this betting promotion was allowed to go to air.”

Foxtel self-reported the breach to the ACMA following a complaint from a viewer. The breach of the rules occurred as a result of human error during the live broadcast.

A spokesperson for Foxtel confirmed the breach telling TV Blackbox:

“Foxtel self-reported a single breach of the Subscription Broadcast Television Codes of Practice resulting from human error during a live half-time football broadcast.

While the breach was inadvertent, Foxtel recognises this is not acceptable and has rolled our refresher training to all relevant staff and our presenters.”

Following the breach finding, Foxtel provided refresher training to staff about Foxtel’s obligations relating to betting advertising under the Code.

Foxtel has also introduced new controls to ensure that gambling advertisements are not improperly broadcast during live sporting events in the future.

Aaron Ryanhttps://tvblackbox.com.au/author-aaron-ryan/
Aaron Ryan is currently the Broadcast Guide Editor and a podcast contributor for TV Blackbox. An experienced media writer, his work has appeared on sites including TV Central and Mumbrella since 2009. For all media enquiries please call 0400-218-566
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