beIN Sports has confirmed the signing of a new Serie A’s broadcast rights deal which will ensure it remains the exclusive home of Italian football in Australia until 2024.
Serie A fans will get to celebrate every goal of one of the most successful and most-watched leagues in the world live and exclusively on beIN SPORTS, including the matches of European giants Juventus, Internazionale, AC Milan and Napoli.
Italian football has attracted some of the world’s top talent over the past seasons, with marquee signings like Ronaldo and Alexis Sanchez all on display.
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The continuation of Serie A’s broadcast reaffirms beIN SPORTS as the home of the top four European leagues in Australia.
beIN SPORTS’ football rights portfolio in Australia includes LaLiga, Bundesliga, Ligue 1, EFL, SPFL, and the Carabao Cup – alongside international tennis and rugby tournaments.
Mike Kerr, Managing Director, beIN ASIA PACIFIC, said:
“With the extension of Serie A’s rights in Australia, we are proud to be the trusted broadcast partner for Italy’s top flight across the Asia-Pacific region. Serie A complements our incredible portfolio of European football in one of our most valuable markets, Australia.
We are pleased that fans can continue watching the best Italian clubs and talent on beIN SPORTS. As the leading pan-regional sports broadcaster in the region, we aim to work alongside our affiliate partners to grow audiences and provide a compelling sports experience across all screens.”
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