The Foxtel Group today announced a new three-year agreement with the National Basketball League and ESPN that will see every game of the NBL season and finals live on ESPN broadcast on Foxtel and streamed on Kayo.
With NBL on the rise, one of Australia’s fastest growing sports, the new deal will see a new media partnership with the Foxtel Group and News Corp to take the reach of the league to the next level attracting new audiences, and providing more content, game analysis, engagement and general coverage.
Patrick Delany, Foxtel Group Chief Executive Officer said Australian sports fans want to follow and watch the best in sport and there is no doubt audience interest in the NBL is at a tipping point.
“We have a long and rich history with the NBL and over the years have seen the players, coaches, clubs and national participation in the sport go from strength to strength. Our partnership with ESPN allows us to use the growing scale of our Foxtel and Kayo sports platform to significantly build audience engagement.”
“With 2.4 million households now watching sport on Foxtel and streaming Kayo, the Foxtel Group provides the largest audience of sports fans in the country. As a key broadcast partner of ESPN in Australia, we are pleased to be bringing all NBL games of this world- class competition to fans live and on demand this season.”
“And to take reach of the NBL even further, we will be streaming two games from every round on Kayo Freebies. With almost 90% of Australian households with internet access, this will unlock even more opportunities to grow basketball in Australia.”
TV audiences of NBL grew 72% over the last six seasons between 2014 and 2020 marking significant growth of fans in the sport*.
Larry Kestelman, NBL owner and executive chairman, said Foxtel Group’s coverage on Foxtel as well as Kayo Sports completes the best broadcast deal in the history of the NBL.
