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Wednesday Ratings | FARMER WANTS A WIFE wins; THE BACHELOR AUSTRALIA flops

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It was only the launch of The Bachelor Australia on 10 that offered up serious competition.

It all rolled together pretty nicely for Seven. Home and Away (647,000)
tapering well, building into the season finale of Farmer Wants A Wife (853,000)
which understandably won the primetime 7:30pm slot and finished with its best this season. Then, a couple of days early, the Tokyo Olympics (590,000 night; 486,000 late) kicked off with an early boost, pointing to a trend of how the rest of the next 2 weeks will go.
Seven first in both primary (26.4%) and network (34.4%) rankings.

A Current Affair (860,000) opened strong again for Nine, and they rolled over at 7:30pm by delivering a repeat of Travel Guides (597,000) that kept them sort-of competitive – second in the slot – but didn’t light any fires. This was followed by a repeat of MOVIE: Legally Blonde (304,000) to see out their night.
Nine second in both primary (18.2%) and network (25.1%) rankings.

10 started their night with the usual result from The Project (332,000 6:30pm; 533,000 7pm) which wasn’t going to help much. It was always about the season premiere of The Bachelor Australia (482,000) which sank to the lowest numbers for the show’s season premiere on record, and placed them fourth in the timeslot. A diabolical result for 10. A double repeat episode of Bull (227,000; 126,000) kept only forgetful fans happy.
10 tied for third in primary (10.7%) and third in network (17.5%) rankings.

The ABC caught a little, as 7:30 (680,000) lands good numbers again, and a repeat of the Hard Quiz Kids Special (502,000) helps their primetime offering, the latter landing on our screens because of a production halt in Sydney for Win the Week due to the COVID restrictions. Shaun Micallef’s Mad As Hell (549,000) continues to deliver the best comedy on TV, followed perfectly by
Starstruck (192,000), and then the night rolls into Superwog (79,000) and Adam Hills: The Last Leg (67,000).
ABC tied for third in primary (10.7%) and fourth in network (15.5%) rankings.

Raiders of the Lost Art: China (157,000) opens SBS’s account for the night, and it was all history that followed, with Naples: Under the Volcanic Threat (191,000) and a repeat of King Arthur’s Britain: Truth Unearthed (166,000).
SBS fifth in both primary (5.1%) and network (7.6%) rankings.

KEY DEMOS
16-39: The Bachelor Australia (214,000) took the win ahead of Nine News 6pm, Seven News 6pm/6:30pm, and The Project 7pm.

18-49: Nine News 6pm (334,000) beat out Seven News 6pm/6:30pm, The Bachelor Australia, and Nine News 6:30pm.

25-54: Nine News 6pm (398,000) landed in front of Seven News 6pm/6:30pm, Nine News 6:30pm, and The Bachelor Australia.

MULTI-CHANNELS
A repeat of NCIS (182,000) on 10 Bold won the multi-channel race ahead of ABC News Mornings and Bluey.

BREKKY BATTLE
Sunrise (271,000)
The Today Show (243,000)
ABC Breakfast (220,000 (134,000 ABC; 86,000 ABC News))

All figures Five City Metro (5CM); overnights only.

Top 20 Overnight Metro

Top 20 Multi-Channel Shows

Overnight Network Share

Top 20 Foxtel Shows

Data © OzTAM Pty Limited 2021. The data may not be reproduced, published or communicated (electronically or in hard copy} in whole or in part, without the prior written consent of OzTAM.

Note: Program performance and ranking information subject to change when not based on final program logs. Programs with the same name on one or more primary or multichannel, are aggregated into one network figure.

- ADVERTISEMENT -

It was only the launch of The Bachelor Australia on 10 that offered up serious competition.

It all rolled together pretty nicely for Seven. Home and Away (647,000)
tapering well, building into the season finale of Farmer Wants A Wife (853,000)
which understandably won the primetime 7:30pm slot and finished with its best this season. Then, a couple of days early, the Tokyo Olympics (590,000 night; 486,000 late) kicked off with an early boost, pointing to a trend of how the rest of the next 2 weeks will go.
Seven first in both primary (26.4%) and network (34.4%) rankings.

A Current Affair (860,000) opened strong again for Nine, and they rolled over at 7:30pm by delivering a repeat of Travel Guides (597,000) that kept them sort-of competitive – second in the slot – but didn’t light any fires. This was followed by a repeat of MOVIE: Legally Blonde (304,000) to see out their night.
Nine second in both primary (18.2%) and network (25.1%) rankings.

10 started their night with the usual result from The Project (332,000 6:30pm; 533,000 7pm) which wasn’t going to help much. It was always about the season premiere of The Bachelor Australia (482,000) which sank to the lowest numbers for the show’s season premiere on record, and placed them fourth in the timeslot. A diabolical result for 10. A double repeat episode of Bull (227,000; 126,000) kept only forgetful fans happy.
10 tied for third in primary (10.7%) and third in network (17.5%) rankings.

- ADVERTISEMENT -

The ABC caught a little, as 7:30 (680,000) lands good numbers again, and a repeat of the Hard Quiz Kids Special (502,000) helps their primetime offering, the latter landing on our screens because of a production halt in Sydney for Win the Week due to the COVID restrictions. Shaun Micallef’s Mad As Hell (549,000) continues to deliver the best comedy on TV, followed perfectly by
Starstruck (192,000), and then the night rolls into Superwog (79,000) and Adam Hills: The Last Leg (67,000).
ABC tied for third in primary (10.7%) and fourth in network (15.5%) rankings.

Raiders of the Lost Art: China (157,000) opens SBS’s account for the night, and it was all history that followed, with Naples: Under the Volcanic Threat (191,000) and a repeat of King Arthur’s Britain: Truth Unearthed (166,000).
SBS fifth in both primary (5.1%) and network (7.6%) rankings.

KEY DEMOS
16-39: The Bachelor Australia (214,000) took the win ahead of Nine News 6pm, Seven News 6pm/6:30pm, and The Project 7pm.

18-49: Nine News 6pm (334,000) beat out Seven News 6pm/6:30pm, The Bachelor Australia, and Nine News 6:30pm.

25-54: Nine News 6pm (398,000) landed in front of Seven News 6pm/6:30pm, Nine News 6:30pm, and The Bachelor Australia.

MULTI-CHANNELS
A repeat of NCIS (182,000) on 10 Bold won the multi-channel race ahead of ABC News Mornings and Bluey.

BREKKY BATTLE
Sunrise (271,000)
The Today Show (243,000)
ABC Breakfast (220,000 (134,000 ABC; 86,000 ABC News))

- ADVERTISEMENT -

All figures Five City Metro (5CM); overnights only.

Top 20 Overnight Metro

Top 20 Multi-Channel Shows

Overnight Network Share

Top 20 Foxtel Shows

Data © OzTAM Pty Limited 2021. The data may not be reproduced, published or communicated (electronically or in hard copy} in whole or in part, without the prior written consent of OzTAM.

Note: Program performance and ranking information subject to change when not based on final program logs. Programs with the same name on one or more primary or multichannel, are aggregated into one network figure.

Steve Molkhttps://tvblackbox.com.au/author-steve-molk/
Steve Molk is sharply focused on the business of TV in Australia across all its formats - FTA broadcast, commercial, subscription, catch up & BVOD. Based on the Central Coast of NSW he's a passionate advocate for Australian-made programming, particularly drama and comedy. He loves podcasting, gaming & watching too much TV. For all media enquiries please call or text 0401-709-405
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