NIXCo appoints GABRIELLE OLDAKER to spearhead an integrated approach to local original content marketing


In a move to champion greater audience engagement and an integrated approach to marketing at the early stages of screen production, leading entertainment marketing consultancy NIXCo is thrilled to announce the appointment of Gabrielle Oldaker to the newly created role of Director of Marketing & Integrated strategy.

With their new hire, NIXCo aim to deliver world-class integrated marketing assets and campaigns for film and TV projects from pre-production through the lifecycle of product release working with screen producers, distributors and streamers as well as global studios producing and launching content in Australia.

Oldaker brings to NIXCo years of marketing and distribution experience across leading brands including Madman Entertainment, Roadshow Films, The Walt Disney Company, The Mail on Sunday (UK) and Herald Sun. With the business headquartered in Sydney, she will also extend the consultancy’s footprint to the Melbourne market.

Oldaker has led integrated creative marketing strategy for a number of iconic Australian film releases including Animal KingdomSnowtownMad Max: Fury RoadRed Dog: True Blue and Simon Baker’s Breath, as well as managed key in pre-production marketing for recent box office hits RamsThe Dry and Penguin Bloom, many in consultation with NIXCo.

NIXCo’s company director and founder, Fiona Nix, said:

“We are very pleased to announce Gab’s appointment. She is a dynamic, creative and commercial senior marketing leader with uniquely diverse capacities that span brand, commercial partnerships, content marketing, digital distribution and audience growth initiatives. Coupled with the team’s extensive expertise across all facets of entertainment marketing, our aim is to bring together producers, distributors and exhibitors to ensure the long-term sustainability of Australian content.”

On joining the team, Oldaker said:

“With over 20 years working in the development, launch and management of innovative global marketing campaigns across multiple platforms, I am excited to join forces with one of the most respected communications agencies in Australia to further champion innovation and excellence in audience engagement.”

Gabrielle’s appointment will see her working alongside Director of Communications & Business Affairs, Harriet Dixon-Smith. Dixon-Smith said:

“Gabby’s appointment will see NIXCo continue to grow as a market leader in entertainment marketing while remaining committed to offering world-class marketing and PR services to clients of every scale and budget. As a recipient of a Film Victoria – Natalie Miller Fellowship grant and a dear friend to our company for over a decade, we are very excited to welcome another strong female leader to the team.”




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