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EXCLUSIVE FIRST LOOK | Channel 9 heads to the Wild West for the 2021 season promo for THE BLOCK

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The promo gurus at Channel 9 have outdone themselves with the launch promo for reality TV show THE BLOCK

THE BLOCK is heading to a “wild new frontier” this year as FANS take on FAVOURITES for the 2021 season. As Scott Cam rides in on his white horse in cowboy attire, the promo looks and feels like a western even though he is riding through suburban streets.

This is one of the best launch promos I have seen this year and has made me genuinely excited to see the actual show.

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The treatment of the vision gives the promo a classic western feel and everyone plays up to the genre. One contestant is even seen doing a ‘Dukes of Hazard’ by sliding over some plywood.

It’s great stuff.

The promo also reveals:

FANS:

  • Tanya & Vito
  • Josh & Luke
  • Kirsty & Jesse

FAVOURITES:

  • Mitch & Mark
  • Ronnie & Georgia

See the new promo in the player below

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Robert McKnight
Robert McKnighthttps://tvblackbox.com.au/robert-mcknight/
"Leading TV commentator" - The Daily Telegraph | "Known for his impeccable sources in the TV industry" - The Daily Mail | "Always first with the correct info" - Beau Ryan | Robert McKnight is a highly regarded Australian Television Producer having worked at SEVEN, NINE and TEN during his 30 years in the industry. Currently Rob can be seen every fortnight on THE MORNING SHOW (7) and heard on NIGHTS WITH JOHN STANLEY (2GB/4BC). He is also a producer on 7 NEWS SPOTLIGHT.
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