The ViacomCBS company has won a three-way tussle in what they are calling ‘A new era for Australian Football’
Sport is becoming the newest weapon in the streaming wars and today 10 has ensured its new platform Paramount+ will have content to entice soccer fans around the country.
As Kevin Perry reported last month, the fight to secure Australian broadcast rights for our two national teams, the Socceroos and the Matildas, had now come down to three major players.
While US streaming giant Amazon Prime Video, in partnership with free-to-air broadcaster SBS, was considered to be the favourite to secure the next broadcast deal, the Nine owned Stan platform also became a contender along with Paramount+ and Channel 10.
The new deal announced today between Football Australia and 10 ViacomCBS will run until the end of 2024 and see all the Australian National Teams and the FFA Cup matches broadcast across Network 10 and Paramount+.
The agreement, which encompasses the media rights for all national teams (Socceroos, Westfield Matildas, Young Socceroos, Young Matildas, Joeys and Westfield Junior Matildas) owned or controlled by Football Australia, as well as AFC Asian Qualifiers – Road to Qatar, AFC Asian Cups and, other AFC tournaments until 31 December 2024.
According to 10 it is the largest Socceroos and Matildas broadcast deal ever.
The agreement will also include coverage of the FFA Cup (from the Round of 32) on Paramount+ with the FFA Cup Final, to be broadcast on Network 10 each year.
The deal, signed and completed today and commencing on 1 August, will result in in extensive coverage of Australia’s National Teams and the FFA Cup (in addition to the A-League and Westfield W-League) and will be available on 10, 10 Bold and 10 Play, as well as Paramount+, which will be available in Australia from 11 August, for $8.99 per month.
Beverley McGarvey, Chief Content Officer and Executive Vice President, ViacomCBS Australia and New Zealand, said:
“Today marks a new era for Australian football. This landmark agreement gives all Australians access to more football than ever before.
“We are thrilled to partner with Football Australia and are proud to provide National Teams football and the FFA Cup unprecedented reach and exposure across our many platforms including on Network 10 and our new streaming service Paramount+.
“We will be showcasing all Socceroos, Westfield Matildas and FFA Cup matches, which not only complements our recently announced rights deal to broadcast every A-League and Westfield W-League match but reinforces our commitment to football in this country.”
Jarrod Villani, Chief Operating and Commercial Officer and Executive Vice President, ViacomCBS Australia and New Zealand said:
“The announcement today really does mark a new era for Australian football and an era we are delighted to be a part of.
“This landmark deal further accelerates our strategy and commitment to broadcasting the sport to all Australians. The broad reach and exposure the sport, teams and players will receive, along with the wealth of programming opportunities across all our platforms, including those of our parent company ViacomCBS are unparalleled.
“But of course, the real winners here are the fans.
“We are looking forward to working with Football Australia and establishing one of the strongest sporting partnerships in the world.”
James Johnson, Football Australia CEO, said:
“We are extremely pleased to welcome Network 10 and Paramount+ to the Australian football family. This is an enormous vote of confidence in the future direction of football in Australia including the bold 15-year vision and strategic agenda we have set for the game. It is also an endorsement of both the strength in the Westfield Matildas and the Socceroos brands and recognition of the exciting international schedule they face over the next 3.5 years.
“This is a wonderful result for our game and after a challenging 2020, provides our sport with greater financial certainty in the years ahead and will ensure that our fans will be able to continue to watch our Westfield Matildas and Socceroos wherever they are and at the same time, provide a platform to launch a re-invigorated FFA Cup.
“This exciting partnership announcement today, along with other commercial announcements recently with Priceline, rebel and Commonwealth Bank, are symbolic cornerstone moments for our sport.
“This is the first time Football Australia has been able to secure a direct broadcast deal of this nature with a commercial free-to-air partner, which provides the game with vital exposure on the primary channels of Network 10 and a variety of other platforms, including the soon to be launched Paramount+.
“No sport has the power to unite all Australians quite like football can. The Socceroos and Westfield Matildas have created many magical and iconic moments for our nation over the years and this partnership gives us the ability to connect two of Australia’s biggest sports brands with Australia’s favourite national knock out community tournament, the FFA Cup by showcasing this content to a greater audience and across multiple platforms. This exciting partnership also unifies the sport, by bringing all parts of Australian football together, including the A-League and Westfield W-League, on Network 10 and Paramount+, making it easier for the Australian football fan and beginning a new era for Australian football.
“We thank Network 10 and Paramount+ for backing the game in such a profound way and we look forward to a prosperous partnership where we can connect and engage with the biggest club participation base in Australia, and inspire them with our Westfield Matildas and Socceroos via a unique viewing experience.”
Sarah Walsh, Football Australia Head of Women’s football, World Cup Legacy and Inclusion, said:
“Through this partnership, we are well placed to elevate Australian football with the unprecedented reach these world-class platforms now offer, which includes the youngest audience for a commercial network (30% of audience under 39) and the most female audience of any commercial network (61%).
“We are focused on anchoring the growth of Australian football through the continued growth of women’s football and our partnership with 10 ViacomCBS, which is committed to the same objective, helps us achieve that.
“This partnership will play a key role in helping us inspire every young Australian, regardless of their gender, ability or background through our world class Westfield Matildas and Socceroos as the unifying symbols of the game and heroes who epitomise the Australian football identity.”
Under this landmark agreement, 10 ViacomCBS will broadcast the below content across Network 10 and Paramount+:
· Matildas Friendly Internationals (home and away)
· Socceroos Friendly Internationals (home and away)
· U23 Men’s Friendly Internationals (home)
· Socceroos’ 2026 FIFA World Cup Asian Qualifier Round 2 matches (home)
· Other Football Australia controlled Youth National Teams matches (home)
· FIFA World Cup Qatar 2022 Asian Qualifiers – Round Three (including prospective Play-Off matches)
· AFC Asian Cup China 2023TM Finals
· AFC Women’s Asian Cup India 2022TM Finals
· AFC U23 Asian Cup Finals 2022, 2024
· AFC Women’s Olympic Qualifying Tournament (Final Round) for Paris Olympics 2024
· AFC U20 Asian Cup Finals 2023
· AFC U17 Asian Cup Finals 2023
· AFC U20 Women’s Asian Cup Finals 2022 and 2024
· AFC U17 Women’s Asian Cup Finals 2022 and 2024
· AFC Futsal Asian Cup Finals 2022, 2024
· AFC Solidarity Cup 2024
· A-League Club Play-Off matches to enter FFA Cup Round of 32
· All FFA Cup matches played from Round of 32 onwards, including the Round of 16, Quarter Finals, Semi-Finals and the FFA Cup Final
· All non-Australian matches across AFC competitions, including Round 3 FIFA World Cup Qualifying matches and AFC Asian Cup matches