Do networks care about 9pm? | Is MKR coming back? | How to spin ratings


TV Blackbox S05E14 | Seven’s won another week, Craig McLachlan made headlines again and Lego Masters dominated… but sometimes the biggest stories are the ones you haven’t read about.

David and Gus – Lego Masters 2021 (image – Nine)

There’s plenty of topics to discuss this week including what is probably the most important issue of all: ratings.

It’s the one thing every network cares about,but it’s not often they agree on the data. From the daily spin to the importance of demos, everyone wants ratings reported differently. So, what’s the solution? We’re having a go at finding one.

In this episode:

  • 1.27 – Weakest Link at 9pm: Are the networks looking to bolster the later timeslot?
  • 8.21 – Reports Seven looking to bring back MKR
  • 12.56 – Ellen calls it quits
  • 20.58 – Ratings WEEK 20
  • 30.49 – Demos v Total People
  • 44.33 – Hatches & Dispatches
  • 45.52 – The Big Issue: Our reactions to the Craig McLachlan interview
  • 59.39 – TV Bingbox: Our viewing habits for the week revealed

Listen in the player below or your favourite podcast feed

Robert McKnight
"Leading TV commentator" - The Daily Telegraph | "Known for his impeccable sources in the TV industry" - The Daily Mail | "Always first with the correct info" - Beau Ryan | Robert McKnight is a highly regarded Australian Television Producer having worked at SEVEN, NINE and TEN during his 25 years in the industry. Publicly he is most well-known for creating and producing STUDIO 10 but has worked on SUNRISE, THE MORNING SHOW plus other prime time productions in addition to creating award-winning news campaigns for both 7NEWS and 9NEWS. Currently, Rob is the host and producer of the TV BLACKBOX, MCKNIGHT TONIGHT and MONSTERS WHO MURDER podcasts plus host & executive producer of the video streaming show THE ANJ, ROB & ROBBO SHOW.


  1. Demos vs Total People
    East Coast vs All Australia
    Linear vs Linear + Catch up

    The age old debate rages on but not sure if it is too relevant anymore.

    Think it is clear for Commerical TV the most true metric is Total Revenue – Cost = Profit

    That will always tell you more about the future than anything else.

    You could have the most people, count every market & platform but if you can get the revenue to exceed the cost… it is not going to work.


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