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Sky News to rebrand as Fox News

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UPDATE: A representative for Lachlan Murdoch tells us:  

“There is absolutely no plans to rebrand Sky News as Fox News. It is simply not true”.

The original story is below


Rumours have been around for weeks about a major name change for Australia’s Sky News and today there has been a big development

Sky News (image – Mediaweek)

It seems almost certain that Sky News Australia will rebrand as Fox News in the coming months, if not weeks, according to multiple sources.

TV Blackbox keeps hearing a name change is on the cards, but Foxtel and Sky News have both denied this.

But we have also discovered IP applications for Fox News International for the Australian market.

The move comes as Sky News Australia’s affiliation deal with its UK counterpart draws to an end. In 2018 Rupert Murdoch sold Sky TV (which includes Sky News) to Comcast after a three-decade reign.


SEE ALSO: Australia to get a new streaming service focused on live news with NEWSFLASH

Laura Jayes and Peter Stefanovic (image – Sky News)

As part of that agreement Sky News Australia was able to keep the naming rights for five years. That deal is about to expire and it would seem neither party wants to renew. It’s widely known Sky UK does not like to be associated with the right-leaning Australian model, which has been influenced heavily on Fox News.

Sky News UK journalist Adam Boulton was at pains to make the point the two brands might share the same name but are two completely different companies.

In fact, TV Blackbox can reveal employees from Fox News in New York have been in Australia advising Sky’s management on how to make their programming and production more in line with the Fox News model.

Many viewers have already noticed the changes.

Earlier today Channel 6 News journalist Leonardo Puglisi discovered news Corp had registered the domain name foxnews.com.au

That website redirects to news.com.au.

But while some Fox News elements have been registered as far back as 1999 an influx of new activity is adding weight to growing rumours the name change is on.

One source told TV Blackbox they expect the rebrand to occur on July 1. if it does it will surprise many at the network who are not aware of the change.

Robert McKnighthttps://tvblackbox.com.au/robert-mcknight/
"Leading TV commentator" - The Daily Telegraph | "Known for his impeccable sources in the TV industry" - The Daily Mail | "Always first with the correct info" - Beau Ryan | Robert McKnight is a highly regarded Australian Television Producer having worked at SEVEN, NINE and TEN during his 25 years in the industry. Publicly he is most well-known for creating and producing STUDIO 10 but has worked on SUNRISE, THE MORNING SHOW plus other prime time productions in addition to creating award-winning news campaigns for both 7NEWS and 9NEWS. Currently, Rob is the host and producer of the TV BLACKBOX, MCKNIGHT TONIGHT and MONSTERS WHO MURDER podcasts plus host & executive producer of the video streaming show THE ANJ, ROB & ROBBO SHOW.
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Comments

  1. Sky News Australia pretty much Fox News counterpart for Australian. There’s also Indian counterpart, WION. All 3 essentially the same. Their channel on YouTube pretty much full of commentary news instead of the actual news. Especially anti china propaganda. at least 1-3 video a day about china.

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