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60 MINUTES meets the anti-influencers making a fortune, and explores the hot topic of consent

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RAGE OF CONSENT
Consent. It’s a simple word causing a lot of fuss. You’d think understanding its meaning, particularly when it comes to sex, would be clear: yes or no. But it isn’t. A few days ago, even the federal government got itself into a controversial muddle trying to educate young Australians about consent. Multi-million-dollar videos it released were ridiculed for being obscure and clumsy. So, if the government can’t get it right, what hope is there for already confused teenagers as they tiptoe through one of the most complicated parts of growing up?
Reporter: Sarah Abo
Producers: Natalie Clancy, Tracey Hannaford

BLOKES OF INFLUENCE
In the world of social media, a strange phenomenon is occurring. The influence of influencers is waning. It seems the world is nearing its fill of heavily filtered attention-seekers, with their ubiquitous fake lips, subtly trying to sell something. But there’s no need to fear the imminent collapse of Instagram and TikTok. And that’s because of the rise of anti-influencers: people whose sway – and appeal to multinational brands – actually increases the less they care about what others think of them. Leading the way are two proudly ordinary Aussie blokes. Matt Ford and Jack Steele are known online as the Inspired Unemployed, but in reality, they’re very busy making a fortune.
Reporter: Tom Steinfort
Producer: Madeleine Apps

60 MINUTES, SUNDAY, APRIL 25, AT 8.40PM ON CHANNEL 9

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