After the surprise announcement that WIN had inked an affiliation agreement with the Nine Network, SCA and 10 were left with little choice
SCA and Network 10 today announced they expect to enter an affiliation agreement from 1 July 2021 under which Network 10 will supply its programs for broadcast by SCA in the regional Queensland, southern New South Wales and regional Victoria commercial television licence areas.
The deal is not unexpected as both companies were left with no other partners on the dance floor.
Prime TV has been affiliated to Seven for years and despite a five year absence, WIN has returned to the Nine Network, after a brief dalliance with 10.
Details are still being ironed out but SCA has been granted authority by Ten to market, sell, and book advertising products and packages for broadcast from 1 July 2021 in Network 10 programs on SCA’s television stations in these licence areas, as well as to deal with other parties in relation to audience measurement, television program guides, marketing, promotion, and related matters.