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Channel 10 and SCA confirm affiliation agreement

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After the surprise announcement that WIN had inked an affiliation agreement with the Nine Network, SCA and 10 were left with little choice

Beau Ryan (image – 10)

SCA and Network 10 today announced they expect to enter an affiliation agreement from 1 July 2021 under which Network 10 will supply its programs for broadcast by SCA in the regional Queensland, southern New South Wales and regional Victoria commercial television licence areas.

The deal is not unexpected as both companies were left with no other partners on the dance floor.

Prime TV has been affiliated to Seven for years and despite a five year absence, WIN has returned to the Nine Network, after a brief dalliance with 10.

Details are still being ironed out but SCA has been granted authority by Ten to market, sell, and book advertising products and packages for broadcast from 1 July 2021 in Network 10 programs on SCA’s television stations in these licence areas, as well as to deal with other parties in relation to audience measurement, television program guides, marketing, promotion, and related matters.

Robert McKnighthttps://tvblackbox.com.au/robert-mcknight/
"Leading TV commentator" - The Daily Telegraph | "Known for his impeccable sources in the TV industry" - The Daily Mail | "Always first with the correct info" - Beau Ryan | Robert McKnight is a highly regarded Australian Television Producer having worked at SEVEN, NINE and TEN during his 25 years in the industry. Publicly he is most well-known for creating and producing STUDIO 10 but has worked on SUNRISE, THE MORNING SHOW plus other prime time productions in addition to creating award-winning news campaigns for both 7NEWS and 9NEWS. Currently, Rob is the host and producer of the TV BLACKBOX, MCKNIGHT TONIGHT and MONSTERS WHO MURDER podcasts plus host & executive producer of the video streaming show THE ANJ, ROB & ROBBO SHOW.
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