In it’s 2021 season premiere, The Feed takes a deep dive into the murky world of social media influencers.
In a wild experiment, journalist Calliste Weitenberg and producer Elise Potaka build a fake influencer persona to see if they can cash in on what’s now a $15 billion industry.
Documenting the process over six months, the series examines the rise of a new frontier in advertising, where influencers are paid or given contra to spruik products.
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Everyone is out to make a buck, but at what cost?
Presented by Marc Fennell, Alice Matthews and Alex Lee, the multi Walkley Award-winning program The Feed continues to break new ground with its compelling mix of current affairs and comedy, interviews and investigations.
The Feed premieres Tuesday, 16 March at 10.00pm on SBS and On Demand
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